Joseph Haspel discovered using a lightweight Indian fabric known as seersucker in the manufacturing of men's suits in 1909. His suit solution for Louisiana's blazing summer heat became the brand's signature item, propelling Haspel's popularity beyond its southern roots while making an indelible mark on American menswear.
Before long seersucker had shed its practical image in favor of air of panache, as celebrities and politicians embraced the style and young college men made it a staple of their preppy wardrobes.
More than clothing, the seersucker suit emerged as a symbol of status, in the words of writer Damon Runyon "a badge of affluence.
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