Being an Amazon seller is not exactly an easy job with the competition becoming more and more intense every day.
One of the things that can help you stand out among your competitors is the Amazon’s Choice badge.
But how do you get it?
In this post, we will expand upon:
- What the Amazon’s Choice badge is?
- What steps do you need to take in order to get it?
Let’s get into it.
What is the Amazon’s Choice Badge?
The Amazon’s Choice badge is a label that the platform assigns to a product when it feels that the product is the perfect match for a specific keyword.
Moreover, the Amazon’s Choice badge typically shows up on the top-left side of the product’s image or at the bottom of the title of the product.
It’s one of the best ways to differentiate yourself in an ever-competitive market as the badge:
- Helps you build social proof that your product is high-quality and exactly what the customer is looking for
- Helps you achieve the customer’s trust since your product is certified by Amazon itself
- Helps you stay at the top of specific keyword search results.
Naturally, all of these are super helpful for your online business as an Amazon seller so, the Amazon’s Choice badge is definitely something you should strive to achieve for your products.
Here’s an example of a product that has the Amazon’s Choice badge. You can see the badge underneath the product title as indicated by the red rectangle:
The badge appears on the top-left side of the image when you’re looking at it in search results as shown below:
When Amazon launched the Echo Dot back in 2015, a large number of people started browsing Amazon through the Echo Dot’s voice shopping feature.
However, it was quite challenging for people to browse through search results and listings when they were using the voice shopping feature.
In order to combat this, Amazon introduced the Amazon’s Choice badge label in order to make the voice shopping experience more streamlined. It enables users to find what they’re looking for through voice search much more easily.
Apart from improving the customer experience, the Amazon’s Choice badge also helps sellers out by boosting their products to the forefront of their category and instantly helping them gain the customer’s trust.
This competition for gaining the Amazon’s Choice badge ensures that sellers pay close attention to their listings and add as much detail as they can to them. In turn, this helps out the customers who want to know the exact details of the product they’re buying.
Hence, the label has created a cycle that is beneficial for both Amazon customers as well as Amazon sellers.
Important note: The Amazon’s Choice badge is not the same as the Best Seller badge. The Best Seller badge simply determines that a product is one of the best-selling items within its particular category.
On the other hand, the former badge concerts very specific keyword searches that the customer conducts on the Amazon search page.
How do Products Qualify for the Amazon’s Choice Badge?
As of now, no one really knows what the algorithm is which determines how products are chosen for the Amazon’s Choice badge.
While there’s no exhaustive list as to what factors Amazon’s algorithm uses to determine which product deserves the badge, there definitely are some factors that are known.
These factors are:
According to a survey conducted in June 2021, 41% of customers said that they would be willing to pay more for same-day shipping for products that they order.
The customers of today highly value fast shipping. It’s one of the major reasons why Amazon Prime is as popular as it is today.
Rest assured, fast shipping definitely plays an important role to determine whether or not your product(s) get the Amazon’s Choice badge or not.
Of course, positive customer reviews and ratings are going to go a long way when it comes to Amazon’s algorithm choosing your product for its Choice badge.
The more positive reviews and ratings you have, the better your product will look in the eyes of the Amazon algorithm.
It will help them ensure that they are giving their choice badge to the highest-quality product as well as the most relevant one to the customer’s search.
Low Return Rate
Of course, if your products are being returned by customers a lot, then they most likely won’t be chosen for the Choice badge.
Amazon will only give its Choice badge to products that are able to satisfy the highest number of customers. Hence, a low return rate is essential when it comes to achieving the Choice badge.
Ideally, you should strive for a return rate that is below 1% of all shipments.
How to Optimize Your Listings to Get the Amazon’s Choice Badge?
While not everything is known about how you can reliably achieve the Amazon’s Choice badge, there definitely are some steps you can take to improve your chances.
Some of these steps are:
Strive to Make Your Online Business Eligible for Amazon Prime
We mentioned above how fast shipping is one of the most essential components when it comes to achieving the Choice badge.
Naturally, if your shipments are eligible for Amazon Prime, then they will be eligible for two-day, next-day, and same-day shipping.
These options will enable you to ship your products at a much faster rate and thus, you’ll have a much better chance of getting the badge.
If you’re an Amazon FBA seller, you’re already eligible for Amazon Prime.
So, take advantage of it.
Perform Keyword Research and Identify the Most Relevant Keywords for Your Product Category
Ideally, you should have done this before but if you haven’t, you need to step up your keyword research game.
It can be a good idea to invest in a keyword research tool such as Ahrefs, Moz Pro, or SEMRush.
You can also take advantage of free keyword explorer tools such as keyword.io.
The idea here is to identify keywords that your audience will most likely use and then use them within your product listings.
Remember that the Amazon Choice badge is awarded based on the most relevant keyword searches.
Hence, you need to be highly accurate in predicting what your audience will search for.
A lesser-known tip is to include longer keywords within your product listings that describe the problem which your product solves.
That being said, it’s also important to maintain a balance. You don’t want to go overboard with including keywords within your product listings. That practice is known as keyword stuffing and if you do it too often, it can even get you banned from the platform.
Strive for the Best Customer Ratings and Reviews
Of course, Prime eligibility and keyword exploration are only a small part of the equation.
The real meat of it is when it comes to customer feedback.
Amazon is obsessed with its customers and as a seller on the platform, you have to be too.
Ensure that you provide the best customer experience so that when the time comes for them to leave you a review, they leave you a positive one.
In order to achieve this, you will have to step up in pretty much all aspects of your seller performance.
Your goods need to be high-quality and genuine, you need to regularly respond to customer messages and resolve any issues, plus, you need to have a fast shipment.
All of these aspects combined will help you achieve a collection of reviews that will look very favorable to Amazon’s algorithm.
Thus, you will have a much higher chance of receiving the Choice badge.
Refine Your Product Listings Pages
When aiming for the Choice badge, it can be a good idea to go through all of your product listings and refine them to make them more optimized.
The information you add within the product listings needs to be accurate and straightforward.
Make sure you include all necessary details that both a clueless customer and an informed customer would want to know about.
Be accurate and truthful so that the customer gets no surprises once they receive the product. This will also keep your return rate low.
Make Sure to Have Competitive Pricing
This might be fairly obvious but you need to have well-priced products in order to stand a chance to receive the Amazon’s Choice badge.
If your product is 5 times more expensive than most of the competitors in your category, then chances are that you won’t be receiving the badge anytime soon.
Wrapping Things Up…
We hope we were able to make it clearer how Amazon chooses products for its Choice badge label.
As long as you follow the tips given in this post, there is a high chance that your products will get chosen for the Choice badge by Amazon.
Do you have any tips to get chosen for Amazon’s Choice badge? Let us know in the comments below.