As a customer on Amazon, your feedback is extremely valuable and can make a difference in a seller succeeding on the platform.
Thus, if a seller does not meet your expectations, you may want to leave feedback for that seller. Similarly, in the case of a seller exceeding expectations, you may want to leave positive feedback.
However, you may be a little confused when trying to figure out how to do so on Amazon.
This post will go through everything you need to know about seller feedback on Amazon and how you can easily leave it for any seller you’ve made a purchase from.
The Difference Between Product Reviews and Seller Feedback
Before we talk about how you can leave seller feedback, let’s talk about the differences between product reviews and seller feedback because they are two completely different things.
Buyers confuse them all the time and we’ve even met some Amazon sellers that did not know the difference between the two.
It’s actually pretty insane to think about because according to Amazon’s guidelines, you cannot leave a product review as seller feedback.
Hence, the two are so completely different than Amazon has a policy that you can’t leave product reviews as a customer in the seller feedback section.
If you do so, the seller can request to have it removed and Amazon will oblige. Sometimes, Amazon may even remove your product review on its own.
So how do product reviews and seller feedback differ?
Well, product reviews are reviews about one single product that you bought from a seller and they contain information about that particular product; How it functions, what its condition was like when you received it, its build quality, etc.
Alternatively, seller feedback is something that does not even show up on the product page. It shows up on the seller information page and is meant to be a reflection of the customer experience that that seller provides. It’s a review of the service and buyer experience they’ve provided.
While good product reviews with high ratings are crucial to keeping a product’s sales up, a good seller feedback rating is important to ensure the seller maintains a healthy account that is fit to operate on Amazon.
If the seller feedback score drops below a certain threshold, Amazon has the right to suspend that seller’s account.
How to Leave Seller Feedback on Amazon – Step-by-Step Guide
If you had a pleasant or unpleasant experience with a seller, you may be wanting to leave feedback to let everyone else know.
There’s a very simple way to do this:
Step 1: Log into your Amazon account.
Step 2: Go to your Orders by hovering over your account in the top-right part of the screen and then clicking on Orders as shown:
Step 3: Look for extension arrows below the “More order actions” option. Click on the extension arrows and then click “Leave seller feedback” within the Community subsection within the Personalization section as shown:
Step 4: Once you click Leave Seller Feedback, navigate to the order for which you want to leave positive or negative feedback for the seller.
Step 5: You will be presented with a star rating that you can leave depending on your experience with the seller with 1 star being the worst and 5 stars being the best.
Step 6: Answer the optional questions that are given. These are typical Yes/No questions and it’s important that you answer truthfully.
The questions are typically related to if the product was delivered to you by the given date on the receipt, whether the condition and features of the product were as described by the seller, and whether or not the seller-provided good service or not if you contacted them via Amazon.
It’s important to note that Amazon cannot help you if you contacted the seller outside of Amazon if you were to file an A-to-Z claim against the seller.
- If you don’t receive the item within the date given on the receipt, it’s important that you contact the seller to ensure that the product has not been lost somewhere in the mailing process.
Most sellers have some sort of tracking on their items and they may be able to help you locate them.
- If the product you received wasn’t as described by the seller, contact the seller first and they may be able to remedy the problem by sending you a replacement free of cost. Make sure to tighten all loose ends first before leaving negative feedback on the seller’s page.
Step 7: Add any additional comments you may have about the seller in the section labeled “Comments”. It’s important to be truthful here about the shipment, quality, and customer experience that the seller has provided to you.
This goes without saying but your additional comments should reflect the star rating that you gave above.
Do I Have to Leave Feedback on Amazon for Every Purchase I Make?
No, you don’t have to leave feedback for any purchase you make on Amazon.
That being said, both we and Amazon encourage you to leave seller feedback whenever you can. This is because seller feedback plays a huge role in determining an Amazon seller’s future on the platform.
If you had a pleasant experience on the platform with a seller and want them to continue selling whatever products they’re selling, leaving positive feedback can help them immensely.
On the other hand, if you ran into a scammer on Amazon or had to deal with a seller that was rude to you, it’s important that you make this public by leaving negative feedback.
It’s always useful to others when you leave Amazon seller feedback.
Not only will this warn fellow shoppers on Amazon of a potential scammer or unpleasant seller but it will also let Amazon know about the seller’s conduct.
If that seller continues to fail customer expectations, their feedback score will keep plummeting until Amazon eventually kicks them off the platform.
Your negative and positive feedback is extremely powerful in determining the future of Amazon sellers. Use it wisely.
How Much Time do I have to Leave Positive or Negative Feedback Once I Receive My Order?
Amazon gives you up to 90 days after you make your order to submit feedback and comments regarding the seller.
Furthermore, you also have the option to remove comments that you submitted for a period of 60 days after you hit the Submit Feedback button.
What Seller Rating is Ideal for Sellers to have a Healthy Account on Amazon?
Most sellers on Amazon tend to aim for a 95% positive rating for the orders they handled over the last 12 months.
In terms of Amazon ratings, 4 and 5 stars are considered positive ratings, a 3-star rating is considered to be neutral and 1 and 2 stars are considered to be negative ratings.
Wrapping Things Up…
Amazon’s number-one priority is customer satisfaction with Amazon CEO, Jeff Bezos, coining the term “customer obsession” to push forward Amazon’s business model.
This is why Amazon seller feedback can play such a huge role in determining whether or not a seller gets the Buy Box or gets suspended from the platform; Because customers leave seller feedback and according to Amazon’s policies, the customer is always right.
What do you think of Amazon seller feedback? Should it play as huge of a role in determining a seller’s future on Amazon as it does? Let us know in the comments below.