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Amazon Launchpad is geared towards helping startups successfully launch their small business.
You will have complete access to Amazon advertising, their launch support, and a marketing guide to help increase traffic and audience for your brand.
Read this in-depth guide to find out what Amazon Launchpad is and how your brand can benefit from it.
Quick Summary Of This Guide
Amazon offers a streamlined onboarding experience.
This guide will provide a rich insight on:
- What Amazon Launchpad is
- How it can help you create awareness for your brand
- How to avail lightning deals
- Eligibility criteria
What is the Amazon Launchpad Program?
Amazon Launchpad was initially a partnership opportunity for leading venture capital firms, crowdfunding platforms, and startup accelerators.
Now the Amazon launchpad helps start-ups get more attention, traffic, and also allows startup businesses to drive sales in the long run.
How to Enroll in the Amazon Launchpad Program?
If you think your product is unique and will grasp customer attention, here’s how you can enroll in the launchpad program.
- Create an account on Amazon and register as an Amazon vendor
- Upload a few innovative products
- You will be required to confirm an order and ship your product to Amazon’s fulfillment centers.
What Is The Amazon Launchpad Enrollment Criteria?
Amazon Launchpad has strict enrollment criteria. However, it is not impossible to get enrolled.
Here are a few things that are essential for you to keep in mind if you want your business to become eligible:
- Ensure you have been listed on Amazon for less than 4 years
- Your gross sales should be less than USD 5 million
- Your business should be eligible for FBA
- A Prime Badge is a must-have
- There should be at least 5 product reviews
- You should be Brand Registered
Once you submit your application, Amazon’s team will review it and respond within 7 to 10 working days.
Note: An extra 5% premium will be charged on every sale that you make excluding other selling fees.
Amazon Launchpad – Pros And Cons
Like any other software, Amazon has its own set of pros and cons. If you are planning on investing in the Launchpad, it is crucial that you evaluate the pros and cons.
We have compiled an in-depth list of additional benefits the program offers. The guide also includes some prominent disadvantages that come with the program.
Pros of The Amazon Launchpad
Increases Visibility
The Amazon Launchpad will boost your visibility in no time. You will have a list of advertising options to choose from.
These include:
- Banners
- Email Campaigns
- Storefront placements
You will also get an opportunity to get featured on the front of the Amazon launchpad category page.
Personalized Support
Amazon Launchpad members are provided with a customized onboarding experience. You will be given a complete overview and guidance on how you can implore your page, optimize your products, and enhance your account features.
$5,000 worth of Amazon Web Services (AWS)
You will have $5,000 Amazon Web Services promotional credits on your seller account. You can use these for web hosting and cloud storage.
Complementary FoundersCard
Once you enroll in the Amazon Launchpad, you will get a 6-month complimentary FoundersCard that costs approximately $595.
Amazon Customer Emails
You will be given complete access to Amazon customers’ emails and placements on their personal social media pages. This allows you to reach out to a massive audience.
Personalized Tools
Through Amazon’s Launchpad, you will have complete access to their quick-start guides, AWS credits, and multiple webinars.
Sell Your Products to the Foreign Marketplaces
You will have complete access to 9 other Launchpad locals. The best part is that your content will automatically be translated into several languages free of cost.
Complete Access to Premium A+ Content
You can differentiate your product pages from your competitors by adding videos, carousels, images, and tables. This allows you to enhance your brand image and reach out to a greater audience.
Moreover, Amazon offers extra modules including the Amazon Imagine Services.
Cons of Amazon Launchpad
You Must Commit to the Program for At least 1 Year
It is important to understand that you will not be allowed to leave the program for at least one year. This is because Amazon wants all its members to participate in all significant holidays.
Find the Right Products
Amazon Launchpad will help you source new and innovative products. You will be able to identify keywords and determine viability.
Shared Control
You will be expected to stick to the FBA and take suggestions from Amazon’s suggested prices. Moreover, you will have to pay a premium price exclusive of the existing fees.
What Is the Cost for The Amazon Launchpad?
Amazon does not have any upfront fee if you sign up as an Amazon vendor. However, if you have a seller account the Amazon Launchpad Cost can go up to $39.99 a month.
You will also be required to pay a 5% premium applied on each sale that you make.
This is exclusive of the referral fees, fulfillment fees, and seller plan fees.
If your gross sales go over $1 million, Amazon might decrease your additional fee to 3% per sale.
Note: You will be able to unlock multiple advanced services as your business accelerates.
What Products Are Accepted on the Amazon Launchpad?
The Amazon Launchpad Store has a wide range of categories of products through which you can sell your products.
The top categories include:
- Health and Personal Care Products
- Home products
- Grocery items
- Pet Supplies
- Kitchen supplied
- Clothing
- Accessories
Does Amazon Take Control of Your Listing and Prices?
Through the Launchpad program, existing sellers do have control over their listings and prices.
However, we noticed that several sellers complained that the Buy Box does not allow them to charge a higher price for some of the products. This causes the App to give discounts.
What Marketplaces Is Amazon Accessible to?
Amazon will give you access to a global marketplace.
Here is a complete list of countries you will have access to:
- UK
- Germany
- USA
- France
- India
- Spain
- Australia
- Italy
- Canada
Amazon Launchpad Vs Standard Sellers Account – Complete Overview
Through the Launchpad you will be able to market your brand on Amazon’s existing selling platforms.
This means you will have to sign up as a vendor or seller before you enroll in the Launchpad program.
The other one is a standard seller or a vendor account. The main difference between the two is that a vendor will sell its products at a wholesale price on Amazon. However, a seller will list and ship their own products to their address.
What Are The Features of Amazon Launchpad?
Increased Discoverability
Amazon Launchpad provides a comprehensive marketing package that increases customer reachability.
Global Expansion
You will be able to reach out to a global audience. Your content will automatically be translated to the language of the local region without any additional fees.
Enhanced Marketing Content
Brand owners will get instant access to a marketing program that will allow them to stay on top of Amazon’s Launchpad brands.
Retail Expertise
Amazon’s retail expertise offers personalized plans that allow you to differentiate your brand from your competitors.
How is the Amazon launchpad different from Accelerator?
Launchpad and Accelerator are quite similar since they both offer promotion and marketing plans.
The main difference is that the Launchpad allows many sellers to have some control over their branding and supply chain.
However, the Accelerator program has complete control over the brand and allows sellers to interact with the suppliers.
What Is Amazon Launchpad – Final Verdict
There is no doubt that the Amazon Launchpad is a great option for small businesses.
However, we advise you to thoroughly go through this guide to understand the pros and cons before you decide to purchase it.
Do let us know in the comments if you have any additional queries.
