Over 2 million sellers currently operate on Amazon, which is why it has become extremely difficult to stand out amongst the competition.
One of the many ways you can gain a competitive edge over other sellers is to have a video that accompanies the product you want to sell.
In this post, we will discuss:
- The benefits of adding videos to your product detail page
- How to add videos to your product listing pages on Amazon
Let’s get into it.
The Benefits of Adding a Video to Your Product Detail Page
As you can probably imagine, adding a video to your product listing is not an easy task.
Sure, uploading it really isn’t that complex of a process but the real challenge lies in creating the video itself.
We won’t go into detail about how to create compelling videos for your products but this does beg the question: Is it worth it to add videos to the product listing on Amazon?
Well, as it turns out, uploaded videos in product listings have a ton of benefits such as:
- Products with videos on Amazon tend to convert more customers on average.
- Videos are much more compelling than texts and images.
- Videos demand a lot more attention from potential customers and this can lead to higher retention regarding your product amongst them.
- Having an explainer video that elaborates on what your product is can answer a lot of questions consumers may have and potentially cause them to convert.
- Videos help you a lot when it comes to SEO.
With so many advantages that can help boost sales and propel your online business to new heights, it’s definitely something worth considering.
3 Methods to Have Videos in Your Product Listings
If you’re a seller on Amazon, you can take 3 different approaches if you want to upload video alongside your product listing.
These methods are:
- A+ detail pages
- Enhanced Brand Content (EBC)
- Encouraging customers to leave video reviews
A+ Detail Pages
In order to upload videos through this method, you need to be a member of Amazon Vendor Central.
Not to be confused with the standard Amazon Seller Central, Amazon Vendor Central is an invite-only program by Amazon.
Distributors and manufacturers that get invited to the program sell their products in bulk directly to Amazon. These products then get sold to consumers through the Amazon platform.
If you have access to Amazon Vendor Central, you have the option of adding videos to your product listing pages.
However, as we mentioned earlier, Amazon Vendor Central is an invite-only program and the requirements for getting invited are fairly high.
You need to:
- Be a seller with a fairly high number of sales on Seller Central
- Have popular products that sell regularly
- Have stellar seller performance metrics
In order to even have a chance to be considered for the platform.
Even then, there’s really no guarantee. If Amazon deems you to be a potential candidate, then you’ll receive an email from them that will detail the recruitment process.
As you can probably imagine, this method isn’t very feasible if all you want to do is have videos on your product listing page.
Enhanced Brand Content (EBC)
You can consider this to be a lighter version of Amazon Vendor Central.
It’s something that all third-party sellers can potentially have access to.
Enhanced Brand Content essentially means that you’ll be able to make A+ detail pages for your products and add neat features to them including, you guessed it, videos.
Sellers with professional seller accounts can gain access to EBC by registering their brand in the Amazon Brand Registry program.
In order to register your brand, it will need to have a registered trademark issued by the government trademark office of whatever country you reside in.
Then, all you have to do is submit your trademark number and your brand will be registered onto the platform.
Once your brand is enrolled in the Amazon Brand Registry program, you can follow these steps to add videos to your product listings:
Step 1: Log into your Amazon Seller Central account.
Step 2: In your Seller Central dashboard, hover your mouse over the Advertising tab. In the drop-down menu that shows up, click on Enhanced Brand Content as shown below:
Step 3: Submit the SKU that represents the product for which you want to add a video.
Step 4: Choose an appropriate template and fill in the text and image slots as you normally would when creating a product listing.
Step 5: Follow the instructions on the screen and add the following:
- Your video file
- The image thumbnail (this could be a custom thumbnail or just an appropriate screenshot from the video)
- Your video’s title
- Your video’s description.
Please note that your video’s description is not something that will be displayed to customers. It will only be used by the platform for categorization.
Step 6: Save changes and submit your content for review to Amazon.
It can take up to a week for Amazon to review your video content and get back to you with their verdict.
If it gets approved, you’ll be able to see your uploaded video on the corresponding product detail page.
Here’s an example of a product listing page with a video:
If it gets rejected, you’ll receive an email explaining why. Based on these reasons, you can modify your video and submit it for review again.
Asking Customers to Leave Video Reviews
This is pretty much your last resort if the other two methods don’t work.
Naturally, this method is not ideal since you’re not the one uploading the video(s). There’s no way to tell how your product will be perceived when somebody else uploads a video describing it.
However, if you follow the best practices and deliver great products to your customers, then there’s a high chance that video reviews will reflect that.
Also, don’t worry. Asking customers to leave a video review is not against Amazon guidelines.
Asking them to leave a positive review or asking them to remove a negative review is.
There’s nothing wrong with just asking for a review and while you’re at it, why not ask them for a video review?
It’s important to note, however, that you are only allowed to request this from a single customer only once through the buyer-seller messaging service on Amazon.
Amazon already asks its consumers to leave reviews for the products they buy, however, their email is fairly generic and dull.
You can increase your chances of customers leaving video reviews by setting up a Thank You email that gets sent to anyone who buys your product.
Try to add as much personality as you can to these emails and within them, you can request them to leave your product a video review.
Wrapping Things Up…
So that’s how you add a video or videos to your Amazon product listings.
It’s definitely a perk worth pursuing as it can definitely impact the way your listing shows up in search results.
Furthermore, a video can definitely play a vital role in converting customers by crushing doubts and qualms they may have about your product.
Have you ever added a video to a product listing? Have you ever bought anything off of Amazon after watching its video on the product page? Let us know in the comments below.