{"id":3898,"date":"2026-04-22T02:01:46","date_gmt":"2026-04-21T23:01:46","guid":{"rendered":"https:\/\/rebatekey.com\/blog\/?p=3898"},"modified":"2026-04-22T02:01:46","modified_gmt":"2026-04-21T23:01:46","slug":"product-id-amazon","status":"publish","type":"post","link":"https:\/\/rebatekey.com\/blog\/product-id-amazon\/","title":{"rendered":"What is Product ID on Amazon and How You Can Use it? &#8211; All You Need to Know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f9c72c90838\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f9c72c90838\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#Quick_Summary_of_This_Guide\" >Quick Summary of This Guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#UPC_Codes\" >UPC Codes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#ISBNs\" >ISBNs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#EANs_and_JANs\" >EANs and JANs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#GTIN\" >GTIN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#ASIN\" >ASIN&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#Using_an_Existing_ASIN\" >Using an Existing ASIN&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#Creating_a_New_ASIN\" >Creating a New ASIN&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#Using_ASINs_for_Brand_Gating\" >Using ASINs for Brand Gating<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#Merging_Duplicate_ASINs\" >Merging Duplicate ASINs&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#Amazon_Seller_SKU\" >Amazon Seller SKU<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#FNSKU\" >FNSKU&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#Frequently_Asked_Questions_FAQs\" >Frequently Asked Questions (FAQs)&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#1_Can_I_Create_a_Product_Listing_Page_for_an_Item_without_the_UPC_or_ISBN_barcode_for_it\" >1. Can I Create a Product Listing Page for an Item without the UPC or ISBN barcode for it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#2_What_is_the_Recommended_Size_for_the_Amazon_FBA_Product_Label\" >2. What is the Recommended Size for the Amazon FBA Product Label?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#3_Do_All_Products_on_Amazon_Have_ASINs\" >3. Do All Products on Amazon Have ASINs?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#4_What_are_Parent_and_Child_ASINs\" >4. What are Parent and Child ASINs?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#5_Does_a_Parent_ASIN_Refer_to_a_Buyable_Product\" >5. Does a Parent ASIN Refer to a Buyable Product?&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/rebatekey.com\/blog\/product-id-amazon\/#Product_ID_on_Amazon_%E2%80%93_Wrapping_Things_Up%E2%80%A6\" >Product ID on Amazon &#8211; Wrapping Things Up\u2026&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>When you first become a seller on Amazon, there are a number of product codes and IDs which you need to be aware of.&nbsp;<\/p>\n\n\n\n<p>Your product on Amazon can be identified in a number of ways and it\u2019s important that you know all of them to be successful on the platform.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-white-color has-text-color has-medium-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Summary_of_This_Guide\"><\/span> Quick Summary of This Guide <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator aligncenter is-style-default\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\">\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">In this post, we will expand upon:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What<strong> are UPC codes<\/strong> are and how they can be used?&nbsp;<\/li><li>What <strong>ISBNs<\/strong> are and how they can be used?<\/li><li>What <strong>EANs<\/strong> are and how they can be used?<\/li><li>What <strong>JANs<\/strong> are and how they can be used?<\/li><li>What<strong> GTINs<\/strong> are and how they can be used?<\/li><li>What <strong>ASINs<\/strong> are and how they can be used?<\/li><li>What<strong> are Amazon seller SKUs<\/strong> are and how they can be used?<\/li><\/ul>\n\n\n\n<p class=\"has-white-color has-text-color\">What<strong> FNSKUs<\/strong> are and how they can be used?<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Let\u2019s get into it.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UPC_Codes\"><\/span>UPC Codes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>UPC stands for <strong>Universal Product Code <\/strong>and it\u2019s a type of code that is used to identify items worldwide.&nbsp;<\/p>\n\n\n\n<p>It consists of <strong>12 digits <\/strong>that can uniquely identify any product for trade.&nbsp;<\/p>\n\n\n\n<p><strong>Here\u2019s an example of a UPC code:&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/EtMIrsHYiJG1m2R1aZPlzpxkinWic5ncZAkNVg1LroBv0CADG5CYNZhQxIqdGEGoJh1nw8gyoBebD-3uO3FgiFE1CYXnZMpVx-7yyrgKwqlqLeDUyhxeRKB0emmuqNtsZBcdtCTI\" alt=\"product id global trade item numbers false product identification information universal product codes product id amazon seller central account UPC barcode product pages product id\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color\"><em>As of 2019, Amazon has updated its policies and said:&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\"><em>\u201cWe verify the authenticity of product UPCs by checking the GS1 database. UPCs that do not match the information provided by GS1 will be considered invalid. We recommend obtaining your UPCs directly from GS1 (and not from other third parties selling UPC licenses) to ensure the appropriate information\u201d&nbsp;<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>Hence, when you\u2019re adding products onto Amazon as a seller, it\u2019s important that you get the UPCs for your products straight from the <strong>GS1 database.&nbsp;<\/strong><\/p>\n\n\n\n<p>Otherwise, you could risk getting your account suspended in case your UPC codes don\u2019t match the information provided in the <strong>GS1 database.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>A UPC code\u2019s structure is as follows:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The first 6 digits identify the manufacturer of the product<\/li><li>The next 5 digits represent the item itself<\/li><li>The final digit is a check digit that is used to ensure that the product was scanned correctly&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ISBNs\"><\/span>ISBNs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ISBN stands for <strong>International Standard Book Number <\/strong>and it\u2019s used to identify, you guessed it, books.&nbsp;<\/p>\n\n\n\n<p>It can be either a<strong> 10-digit number <\/strong>or a <strong>13-digit number.&nbsp;<\/strong><\/p>\n\n\n\n<p>If you sell books on Amazon, they will already have an ISBN number assigned to them by their publisher. You can simply enter the ISBN into Amazon when submitting product details for the.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color\"><strong><em>Note: <\/em><\/strong><em>If you choose to self-publish your own book on Amazon, you can use <\/em><strong><em>Amazon Kindle Direct Publishing (KDP)<\/em><\/strong><em> to do so.&nbsp;<\/em><br><em>Amazon KDP also allows you to assign an ISBN to your book for free.&nbsp;<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EANs_and_JANs\"><\/span>EANs and JANs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>EAN stands for <strong>European Article Number <\/strong>and it\u2019s a numbering system used in global trade to identify items of a certain product from a specific manufacturer.&nbsp;<\/p>\n\n\n\n<p>The most common form of EANs is EAN-13 which are 13-digit numbers.&nbsp;<\/p>\n\n\n\n<p>JAN stands for <strong>Japanese Article Numbering <\/strong>and it\u2019s simply another name for the EAN-13 barcode.&nbsp;<\/p>\n\n\n\n<p>An example of a JAN code is given below:&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/5LVRuDZOLH2H92OyYMDGNMKk_kJph1Ijy0a5d_3DCkmThBzJiIv1JJ9drnVRN6XWRv66Ck0URuPSn0QWw1R4xN9rQLE3L8igtR5nkxShaDvl1Nmn9-f6vcmEChFdbLDyIc5ac5O7\" alt=\"product id amazon seller central account European article numbers UPC barcode inventory file template amazon seller central bar code UPC barcodes amazon sellers product id\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GTIN\"><\/span>GTIN<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GTIN stands for <strong>Global Trade Item Number <\/strong>and as the name suggests, it\u2019s an internationally recognized unique number that is used to uniquely identify a product.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color\"><strong><em>Please note <\/em><\/strong><em>that there is essentially no difference between a GTIN and a UPC code since they are technically the same.&nbsp;<\/em><br><em>Similarly, UPC, EANs, and ISBNs are all just <\/em><strong><em>GTINs.&nbsp;<\/em><\/strong><br><em>This is because the <\/em><strong><em>GTIN <\/em><\/strong><em>is the number that is encoded into either a <\/em><strong><em>UPC, EAN, <\/em><\/strong><em>or an <\/em><strong><em>ISBN <\/em><\/strong><em>barcode, depending on what the product is.&nbsp;<\/em><br><em>Whatever the type of code is that is used to uniquely identify a product on an international scale is what is commonly referred to as the <\/em><strong><em>Product ID.&nbsp;<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIN\"><\/span>ASIN&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ASIN stands for <strong>Amazon Standard Identification Number <\/strong>(formerly, it stood for <strong>Amazon Stock Identifier Number)<\/strong>.&nbsp;<\/p>\n\n\n\n<p>This is an alpha-numeric string that is assigned by Amazon to your products and it\u2019s what you use to identify your products uniquely on the Amazon platform.&nbsp;<\/p>\n\n\n\n<p>Whenever you make a product listing for any product (that isn\u2019t already available on the platform) as an Amazon seller, Amazon automatically assigns an ASIN to it.&nbsp;<\/p>\n\n\n\n<p>You can easily find the ASINs for your products (as well as other products) on Amazon by going to the <strong>Product Information <\/strong>section on the <strong>product listing page<\/strong> as shown below:&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/8jZ1fkP5eGaSbwyWEyZsw3fR_IK-0lC9K-rbge-OU4DYU6HBPGrB4__dS7PA2ilWBTa58__8JDeKyEmPtT5bOzC6FRkz_bpFf1cPZm2UQFjoBRYbMcipcqqTZEEpOU37WzrD2CFU\" alt=\"product id upc barcode bar code upc barcodes product identifier product detail page create a new amazon product id product detail create a new upc barcode upc barcode sell fba\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The ASIN of the product also appears in the URL of the product listing page as shown below:&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/LpD2Kv-Emi2MlAgDHYTkivc6pOhMYHZvkp8TQtNmOJesB9Lw4DzXRdBRrUIl449JbHcrZ2wKHFWNs0AwmHr1C_mWVWWym7jBFJDZes4hfwGDJWqnZIO0SldTtg8jkf3UiAncyxR0\" alt=\"product id upc barcode upc barcodes product identifier  product detail page amazon product id online sellers standard identification numbers asins search bar search box sellers\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>If there are any duplicate products available on Amazon with different ASINs, their ASINs are eventually merged so both of them have the same ASINs.&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_an_Existing_ASIN\"><\/span>Using an Existing ASIN&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before you create a product listing to sell a certain product on Amazon, you should check if that product already exists on the platform or not.&nbsp;<\/p>\n\n\n\n<p><strong>If it already exists<\/strong>, then you can start selling the product on Amazon under that <strong>existing ASIN<\/strong>.&nbsp;<\/p>\n\n\n\n<p>When you start selling your product like this, you\u2019ll be sharing the ASIN for that product with every other seller that\u2019s selling it.&nbsp;<\/p>\n\n\n\n<p>This is usually the case with resellers, retailers, and sellers who sell products with wide distribution.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_New_ASIN\"><\/span>Creating a New ASIN&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you create a product listing to find that your product does not already exist in the Amazon catalog, then Amazon will assign it a unique ASIN.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_ASINs_for_Brand_Gating\"><\/span>Using ASINs for Brand Gating<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that you have your ASINs for the products you want to sell, let\u2019s learn how you can utilize them to protect your brand and enhance description content.&nbsp;<\/p>\n\n\n\n<p>Firstly, you can utilize ASINs to perform something called <strong>Brand Gating. <\/strong>Brand Gating allows you to prevent the sales of counterfeit products on the Amazon platform.&nbsp;<\/p>\n\n\n\n<p>It basically means that other sellers cannot sell products that have your ASINs without permission from you.&nbsp;<\/p>\n\n\n\n<p>In order to sell a brand-gated product on Amazon, sellers are required to pay a <strong>fee <\/strong>which is usually <strong>more than $1000.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>If you\u2019d like to protect your brand and your products through brand-gating, you\u2019ll have to:&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Enroll and get accepted into the Amazon Brand Registry. You can sign up by <a href=\"https:\/\/brandservices.amazon.com\/\">clicking here<\/a>.&nbsp;<\/li><li>Once enrolled, you can open a support case and send a list of your ASINs over to Amazon that you want to be gated.&nbsp;<\/li><\/ol>\n\n\n\n<p><strong><em>Please note <\/em><\/strong><em>that your company or brand must have a registered trademark with your country\u2019s government office before you can register for the Amazon Brand Registry.&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Merging_Duplicate_ASINs\"><\/span>Merging Duplicate ASINs&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As we mentioned above, if duplicate listings are created for the same product, then their ASINs are typically merged by Amazon.&nbsp;<\/p>\n\n\n\n<p>However, sometimes sellers create new ASINs for the same product accidentally and they can stay on the platform for weeks before the ASINs are merged.&nbsp;<\/p>\n\n\n\n<p>During this period, traffic for a single product can get diluted due to there being multiple product listings. Furthermore, the differences in quality of the product detail pages can also give potential customers the wrong impression regarding your product.&nbsp;<\/p>\n\n\n\n<p>To fix this issue, you can open a support case and submit a request to merge ASINs with a certain product on Amazon.&nbsp;<\/p>\n\n\n\n<p><strong>In order to do this, follow these steps:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Step 1: <\/strong>Download the <strong>ASIN Merge Form <\/strong>from <strong>Vendor Central. <\/strong>You can find it in the <strong>Resources tab.&nbsp;<\/strong><\/p>\n\n\n\n<p>Please ensure that you download it for the specific category that your product is in.&nbsp;<\/p>\n\n\n\n<p><strong>Step 2: <\/strong>Fill out the <strong>ASIN Merge Form <\/strong>with the relevant information such as your product\u2019s ASIN and its title.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ZiXJvAt8o8ymbJDUv_VRsHvfnF0ewVMwYSzFXYoZeeLOVeZ1vvV4ffjas8_z-omynoLKWBNfLLATxjhPFDl3AbX0aNC7pLCmzuG7LmEEFUu_k8aYMYGKK5L26Ibp40ln1MTfSUoQ\" alt=\"amazon product id product identifier amazon standard identification numbers amazon product id type amazon\u2019s catalog product identifiers millions of customers brand name-new asin\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Step 3: <\/strong>Next, fill out the ASINs of the people who are selling the same products as you but with a different ASIN.&nbsp;<\/p>\n\n\n\n<p>Note that you can write more than one ASIN here if that applies.&nbsp;<\/p>\n\n\n\n<p><strong>Step 4: <\/strong>Once you\u2019ve finished entering information into the spreadsheet, go to <strong>Vendor Central <\/strong>and log into your account.&nbsp;<\/p>\n\n\n\n<p><strong>Step 5: <\/strong>Click on <strong>Contact Us <\/strong>at the top-right corner of the page as shown below:&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/KrvJStnY-inDHHU5GMjD0LrMWYxTsaSdf2836E4k60DeLcGksXv_nREqrRvRoJfuyMtpkMzKMlLVcncCQNjPtDSsDH0Lm1FhPbOddvshrMBW9NEofFhB3MCzLSzq54fUNUp5RnIl\" alt=\"amazon product id type amazon\u2019s catalog brand name international standard book numbers amazon product id amazon\u2019s catalog brande name search results product page\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Step 6: <\/strong>Now select <strong>Manage My Catalog <\/strong>as the Support Topic and then click on <strong>Duplicates <\/strong>as the Specific Issue. Click <strong>Continue.&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/mTDfl4nhmWO8C5GwCJlxuvg0cyt1sG317-umnyNc1_y9wpdaE0U4d_BKvLIi83DnxRx_PSDIcP4PTwm0IbX3aJ92v5UJOobURKYa3z3N01TV7VOzKD9mhQl-4tpHSxTPyscmnPQU\" alt=\"brand name amazon product sell sellers additional features new product pages brand name amazon product sellers amazon product sellers\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Step 7: <\/strong>In the <strong>Case Title <\/strong>field, write down the ASIN duplicate(s).&nbsp;<\/p>\n\n\n\n<p><strong>Step 8: <\/strong>In the <strong>Please describe the issue <\/strong>field, write \u201cPlease find the attached Merge Form to consolidate duplicate ASIN pages for our product with the ASIN [insert your product\u2019s ASIN here]\u201d<\/p>\n\n\n\n<p><strong>Step 9: <\/strong>Click on <strong>Choose File <\/strong>and upload the Merge Form file.&nbsp;<\/p>\n\n\n\n<p><strong>Step 10: <\/strong>Click <strong>Submit.&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Seller_SKU\"><\/span>Amazon Seller SKU<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SKU stands for <strong>Stock Keeping Unit <\/strong>and it\u2019s an alpha-numeric string that uniquely identifies a product being sold on Amazon.&nbsp;<\/p>\n\n\n\n<p><strong>Sounds familiar, doesn\u2019t it?&nbsp;<\/strong><\/p>\n\n\n\n<p>So how is an Amazon seller SKU different from an ASIN?&nbsp;<\/p>\n\n\n\n<p>Well, they actually have a few differences.&nbsp;<\/p>\n\n\n\n<p>Firstly, ASINs are exclusively assigned by Amazon whereas you can choose to either have Amazon assign an SKU to your product(s) or you can assign SKUs to your products yourself.&nbsp;<\/p>\n\n\n\n<p>Secondly, ASINs are utilized to uniquely identify the products on Amazon to <em>everyone on the platform.&nbsp;<\/em><\/p>\n\n\n\n<p>This includes buyers, sellers, reviewers, Amazon warehouse workers, etc.&nbsp;<\/p>\n\n\n\n<p>On the other hand, an SKU is meant mainly for the seller themselves. It\u2019s a code that they utilize to uniquely identify products for easier inventory management and faster shipping.&nbsp;<\/p>\n\n\n\n<p><strong>So, if we were to summarize:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>UPC, ISBN, EAN, JAN, and GTIN codes <\/strong>are used for international trade purposes outside the Amazon platform.&nbsp;<\/li><li><strong>ASINs <\/strong>are codes that are used to uniquely identify products within the Amazon platform.<\/li><li><strong>SKUs <\/strong>are codes that are utilized by Amazon sellers to uniquely identify products within their inventory.&nbsp;<\/li><\/ul>\n\n\n\n<p>The Seller SKU is also known as the <strong>MSKU. <\/strong>It\u2019s one of the final identifier strings that are assigned to a product when it\u2019s added on Amazon.&nbsp;<\/p>\n\n\n\n<p>When you upload a product on Amazon, it starts off with its <strong>UPC<\/strong> or <strong>GTIN code<\/strong>. Then, it gets its <strong>ASIN<\/strong> assigned to it by Amazon. After that, it gets its <strong>seller SKU<\/strong> and then finally, it gets the <strong>FNSKU<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>Now, what\u2019s an FNSKU?&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FNSKU\"><\/span>FNSKU&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>FNSKU stands for <strong>Amazon Fulfilment Network Stock Keeping Unit. <\/strong>It\u2019s an alpha-numeric string that is used to identify products on Amazon that are being shipped through the <strong>Amazon FBA process.&nbsp;<\/strong><\/p>\n\n\n\n<p>Hence, only products that are shipped through <strong>Amazon FBA <\/strong>have FNSKU numbers assigned to them.&nbsp;<\/p>\n\n\n\n<p>You cannot assign FNSKUs to your products, this is done exclusively by Amazon itself.&nbsp;<\/p>\n\n\n\n<p><strong>So, what\u2019s the purpose of an FNSKU?&nbsp;<\/strong><\/p>\n\n\n\n<p>An FNSKU is utilized to correctly attribute a specific product to your Amazon business.&nbsp;<\/p>\n\n\n\n<p>Since Amazon handles tons of products each day, it\u2019s important to have some sort of system which allows Amazon to identify which products came from which seller.&nbsp;<\/p>\n\n\n\n<p>This ensures that you, as an FBA seller, are correctly compensated for the products you sell.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color\"><em>As an FBA seller, when you add a product to the platform, an <\/em><strong><em>FNSKU <\/em><\/strong><em>is automatically assigned to it by Amazon.&nbsp;<\/em><br><em>When you send the product over to an Amazon Fulfilment Center for shipping, it\u2019s important that you add the FNSKU to its shipping label.&nbsp;<\/em><br><em>This will help Amazon attribute the sale of the product to your specific Amazon business.&nbsp;<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQs\"><\/span>Frequently Asked Questions (FAQs)&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Can_I_Create_a_Product_Listing_Page_for_an_Item_without_the_UPC_or_ISBN_barcode_for_it\"><\/span>1. Can I Create a Product Listing Page for an Item without the UPC or ISBN barcode for it?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No.&nbsp;<\/p>\n\n\n\n<p>When you go through the process of creating a product listing for an item, you have to enter its product identification number, whether that\u2019s the UPC, ISBN, or some other type.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_What_is_the_Recommended_Size_for_the_Amazon_FBA_Product_Label\"><\/span>2. What is the Recommended Size for the Amazon FBA Product Label?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yes.&nbsp;<\/p>\n\n\n\n<p>While Amazon<strong> allows a number of different label sizes<\/strong>, the recommended size is <strong>2.625 inches by 1.0 inches <\/strong>for the FBA label.&nbsp;<\/p>\n\n\n\n<p>This size makes it very easy for the FNSKU barcode to be scanned by Amazon warehouse workers.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Do_All_Products_on_Amazon_Have_ASINs\"><\/span>3. Do All Products on Amazon Have ASINs?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While most of them do, some actually don\u2019t.&nbsp;<\/p>\n\n\n\n<p>For example, books and book-like products (such as ebooks) don\u2019t have ASINs assigned to them. Instead, they are just simply identified through their ISBNs which act as their product ID on Amazon.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_What_are_Parent_and_Child_ASINs\"><\/span>4. What are Parent and Child ASINs?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ASINs can be organized in a parent-child hierarchy so that it\u2019s easier for customers to navigate through different variations of that product.&nbsp;<\/p>\n\n\n\n<p>For example, if you\u2019re selling a shirt in <strong>3 different colors<\/strong>, then the <strong>parent ASIN <\/strong>for that product will represent the shirt and it will have <strong>3 child ASINs<\/strong>, each of which will represent a specific color of the shirt.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Does_a_Parent_ASIN_Refer_to_a_Buyable_Product\"><\/span>5. Does a Parent ASIN Refer to a Buyable Product?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No, the parent ASIN can only be viewed from the <strong>Manage Inventory <\/strong>page and it\u2019s <strong>not a buyable entity.&nbsp;<\/strong><\/p>\n\n\n\n<p>The child ASINs are what refer to buyable versions of a product such as a Blue shirt, a Green shirt, a Redshirt, etc.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_ID_on_Amazon_%E2%80%93_Wrapping_Things_Up%E2%80%A6\"><\/span>Product ID on Amazon &#8211; Wrapping Things Up\u2026&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It can definitely be confusing to understand all the different types of product IDs that are used to identify products within different facets of the Amazon marketplace.&nbsp;<\/p>\n\n\n\n<p>We hope you have a better understanding of what UPCs, GTINs, EANs, ISBNs, JANs, ASINs, SKUs, and FNSKUs are.&nbsp;<\/p>\n\n\n\n<p>As a seller on Amazon, we <strong>highly recommend<\/strong> that you acquaint yourself with what all of these terms are before you actually get started selling on the platform.&nbsp;<\/p>\n\n\n\n<p><strong>It will make your Amazon selling journey a whole lot easier.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Did you have trouble understanding different product codes and IDs when you first started selling on Amazon? Tell us about your experience in the comments below.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your PRODUCT ID on AMAZON can be commonly confused with a ton of different PRODUCT CODES such as UPC, ASIN, GTIN, etc. This post explains them all and how to&#8230;<\/p>\n","protected":false},"author":5,"featured_media":3901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[783,784,785,786,787,788,789,790,791,792,793,794,795],"class_list":["post-3898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","tag-product-id-on-amazon-and-how-you-can-use-it","tag-upc-codes","tag-isbns","tag-eans-and-jans","tag-gtin","tag-asin","tag-using-an-existing-asin","tag-using-asins-for-brand-gating","tag-merging-duplicate-asins","tag-amazon-seller-sku","tag-fnsku","tag-create-a-product-listing-page-for-an-item-without-the-upc-or-isbn-barcode-for-it","tag-all-products-on-amazon-have-asins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Product ID on Amazon and How You can Use it? 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