{"id":3841,"date":"2026-04-22T03:13:57","date_gmt":"2026-04-22T00:13:57","guid":{"rendered":"https:\/\/rebatekey.com\/blog\/?p=3841"},"modified":"2026-04-22T03:13:57","modified_gmt":"2026-04-22T00:13:57","slug":"seller-sku-amazon","status":"publish","type":"post","link":"https:\/\/rebatekey.com\/blog\/seller-sku-amazon\/","title":{"rendered":"What is Seller SKU on Amazon? &#8211; All You Need to Know with FAQs &#038; More"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0d0ae3ac73b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0d0ae3ac73b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rebatekey.com\/blog\/seller-sku-amazon\/#Quick_Summary_of_This_Guide\" >Quick Summary of This Guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rebatekey.com\/blog\/seller-sku-amazon\/#What_is_Seller_SKU_on_Amazon\" >What is Seller SKU on Amazon?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rebatekey.com\/blog\/seller-sku-amazon\/#Whats_a_UPC_Code\" >What\u2019s a UPC Code?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rebatekey.com\/blog\/seller-sku-amazon\/#What_is_ASIN\" >What is ASIN?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rebatekey.com\/blog\/seller-sku-amazon\/#Whats_the_Difference_Between_Amazon_Seller_SKU_and_FNSKU\" >What\u2019s the Difference Between Amazon Seller SKU and FNSKU?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rebatekey.com\/blog\/seller-sku-amazon\/#What_Needs_to_be_Included_in_an_Amazon_Sellers_SKU\" >What Needs to be Included in an Amazon Seller\u2019s SKU?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rebatekey.com\/blog\/seller-sku-amazon\/#Seller_SKU_Examples\" >Seller SKU Examples&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rebatekey.com\/blog\/seller-sku-amazon\/#So_Should_I_Always_Create_My_Own_Seller_SKUs_or_Should_I_Let_Amazon_Do_it\" >So, Should I Always Create My Own Seller SKUs or Should I Let Amazon Do it?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rebatekey.com\/blog\/seller-sku-amazon\/#Some_More_Identifier_Ideas_for_SKUs\" >Some More Identifier Ideas for SKUs&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rebatekey.com\/blog\/seller-sku-amazon\/#Distributor_Identifier\" >Distributor Identifier&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rebatekey.com\/blog\/seller-sku-amazon\/#Date_Identifier\" >Date Identifier&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rebatekey.com\/blog\/seller-sku-amazon\/#Condition_Identifier\" >Condition Identifier<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/rebatekey.com\/blog\/seller-sku-amazon\/#Wrapping_Things_Up%E2%80%A6\" >Wrapping Things Up\u2026&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>When you first become an Amazon seller, it can be quite overwhelming to understand all the moving parts and new terms you have to use.&nbsp;<\/p>\n\n\n\n<p>You need to know what things like <strong>MSKU, ASIN, UPC codes, <\/strong>and <strong>seller performance metrics <\/strong>mean for your business in order to run it successfully.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-white-color has-text-color has-medium-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Summary_of_This_Guide\"><\/span> Quick Summary of This Guide <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator aligncenter is-style-default\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\">\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">In this post, we will expand upon what seller SKU is and what it means for your business as an Amazon seller.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">We will also go over the differences between seller SKU and FNSKU, and also go over some SKU examples.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">So, without further ado, let\u2019s get into it.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Seller_SKU_on_Amazon\"><\/span>What is Seller SKU on Amazon?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/10\/image-39-700x394.png\" alt=\"own seller SKU amazon SKU manage inventory amazon business SKU generator amazon stores amazon SKU inventory management purchase price own SKU custom sku\" class=\"wp-image-3281\" width=\"350\" height=\"197\" srcset=\"https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/10\/image-39-700x394.png 700w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/10\/image-39-768x432.png 768w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/10\/image-39-250x141.png 250w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/10\/image-39.png 910w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>SKU stands for <strong>Stock Keeping Unit <\/strong>and it is a unique alpha-numeric string that is assigned to uniquely identify the products you sell on Amazon.&nbsp;<\/p>\n\n\n\n<p>You can choose to assign SKUs yourself or you can choose to generate them via Amazon.&nbsp;<\/p>\n\n\n\n<p>If you assign SKUs yourself, it\u2019s important that you follow some sort of system in order to identify the types of products you\u2019re selling. We will elaborate on this in our SKU examples.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color\"><em>SKUs are not a new concept. In fact, they are used in traditional retail as bar codes as well as e-commerce and online retail where they are assigned to all products within the system.&nbsp;<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>Please note that <strong>SKUs are different from UPC codes<\/strong>. SKUs are required for internal management purposes whereas UPC codes are used for external item identification purposes.&nbsp;<\/p>\n\n\n\n<p>SKUs on Amazon is limited to under 40 characters. They are used to help Amazon sellers keep track of their inventory and goods.&nbsp;<\/p>\n\n\n\n<p>The Seller SKU (also known as the <strong>MSKU) <\/strong>is one of the final strings that are assigned to a product.&nbsp;<\/p>\n\n\n\n<p>When a product is first added onto the Amazon platform, it starts out with its UPC code. After that, it\u2019s assigned an <strong>ASIN (Amazon Standard Identification Number)<\/strong>, then it gets the <strong>seller SKU <\/strong>and finally, the <strong>FNSKU.&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_a_UPC_Code\"><\/span>What\u2019s a UPC Code?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>UPC stands for <strong>Universal Product Code<\/strong> and it is the system that is used globally to identify products by manufacturers.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/jgL69rqqzzLlhlej5cuq4waAQCio8f8z27lXxwl7sp2kBT5IMZpwQrR_TAgXToEY92himDwd0_Tz173m6X3wdSmj2w6vwRvPHzzA2aD8hyW59Ob9qhd8amOqBg-h6NprrPM46_3h\" alt=\"amazon SKU amazon business amazon\u2019s warehouse online business SKU system amazon store amazon SKU amazon warehouse online arbitrage amazon marketplace\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Basically, you can think of UPC as the system that is used globally outside of the Amazon platform.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a barcode symbol that encodes a 12-digit number used to identify the product.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_ASIN\"><\/span>What is ASIN?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ASIN stands for <strong>Amazon Standard Identification Number <\/strong>(formerly, it was <strong>Amazon Stock Identifier Number)<\/strong>.&nbsp;<\/p>\n\n\n\n<p>It is an alpha-numeric string assigned by Amazon to all the physical products within its catalog in order to identify them.&nbsp;<\/p>\n\n\n\n<p><strong>Please note that the ASIN and the seller SKU are two different strings used for different purposes.&nbsp;<\/strong><\/p>\n\n\n\n<p>The ASIN is always assigned to products by Amazon whereas the seller SKU is something that you define on your own for your products (though, you have the option of making the SKUs yourself or having Amazon generate them for you).&nbsp;<\/p>\n\n\n\n<p>You can find the ASIN for all products sold on Amazon in the <strong>Product Information <\/strong>section of the product listing as shown:&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/lsHagkEt5ze2PrNan7Rp486z6CWb0g4XzfZxodsVq5-h0UdAI5fZ3WmhZVz0HIozy34HgchTrh-RxvQL4E83ZL6KLxFE7TUf760cvVCFyrKvOyEouanr2Js8bI8OEfTA-jch5NwJ\" alt=\"sku standardize skus amazon skus amazon asin item sold sales reporting unique code identical products amazon skus unique sku sku number amazon skus easily identify one sku amazon seller sku\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_the_Difference_Between_Amazon_Seller_SKU_and_FNSKU\"><\/span>What\u2019s the Difference Between Amazon Seller SKU and FNSKU?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019ve established that the Amazon seller SKU is something you can assign yourself to your products in order to uniquely identify them within your catalog.&nbsp;<\/p>\n\n\n\n<p>On the other hand, the FNSKU, which stands for <strong>Fulfillment Network Stock Keeping Unit<\/strong>, is an alpha-numeric string assigned by Amazon to Amazon FBA products.&nbsp;<\/p>\n\n\n\n<p><strong>Hence, an FNSKU is only assigned to products that are Fulfilled by Amazon (also known as Amazon FBA), i.e., products that will be shipped to Amazon fulfillment centers.&nbsp;<\/strong><\/p>\n\n\n\n<p>The purpose of the FNSKU is to ensure that the sale of your products is correctly attributed to your business.&nbsp;<\/p>\n\n\n\n<p>Since Amazon manages millions of products, this is essential so that you receive the income you deserve from the sale of your products.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color\"><em>If you\u2019re an Amazon FBA seller, then an FNSKU will be assigned to the product(s) you\u2019re selling.&nbsp;<\/em><br><em>When you ship your product(s) out to an Amazon fulfillment center, you will need to ensure that the FNSKU is added to the shipping label so the product can be attributed to your business.&nbsp;<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Needs_to_be_Included_in_an_Amazon_Sellers_SKU\"><\/span>What Needs to be Included in an Amazon Seller\u2019s SKU?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/wLwPSwLhVdw_g2ep9Hs6hqV-KUsIyawByOmEXGfYnOriUZ_SX64_dOnnp17C0mdpKCO2F-OpQqInL8alcfgCYDb-k-kSuMK0AY-OxBbcYkArK8YsfEkvcKnVuMXeuQ87GPR1HzBH\" alt=\"sku number selling books change sku private label product\u2019s attributes sku number private label sellers sell keep track inventory seller central custom skus UPC number new skus\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There\u2019s no real rule as to what you need to include within a seller SKU.&nbsp;<\/p>\n\n\n\n<p>However, as a rule of thumb, it\u2019s a good idea to have some identifiers within the SKU that can help you quickly identify what the product is as well as what variant it is.&nbsp;<\/p>\n\n\n\n<p><strong>Essentially, you should assign SKUs so that you are able to:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Uniquely identify and categorize items by size, color, or type&nbsp;<\/li><li>Quickly pack and ship products from the warehouse<\/li><li>Easily manage your inventory that is being shipped using different channels on Amazon&nbsp;<\/li><\/ul>\n\n\n\n<p>In order to include as much information about the product within the seller SKU, you can look towards identifiers such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Product type&nbsp;<\/li><li>Model&nbsp;<\/li><li>Size&nbsp;<\/li><li>Color&nbsp;<\/li><\/ul>\n\n\n\n<p>And other attributes that may apply to the product.&nbsp;<\/p>\n\n\n\n<p>Of course, depending on the product, these identifiers can vary. It\u2019s important to use your own judgment to identify which attributes are the most significant and need to be included within the seller SKU.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seller_SKU_Examples\"><\/span>Seller SKU Examples&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s assume that you\u2019re selling t-shirts on Amazon of different designs, sizes, and colors.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>The following are some examples you could use to identify the different t-shirts you\u2019re selling:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Design 1, small, blue shirt = D1-S-B&nbsp;<\/li><li>Design 1, medium, blue shirt = D1-M-B&nbsp;<\/li><li>Design 1, large, blue shirt = D1-LB&nbsp;<\/li><li>Design 1, small, redshirt = D1-SR&nbsp;<\/li><li>Design 1, medium, redshirt = D1-M-R&nbsp;<\/li><li>Design 1, large, redshirt = D1-L-R&nbsp;<\/li><li>Design 2, small, green shirt = D2-SG<\/li><li>Design 2, medium, green shirt = D2-M-G<\/li><li>Design 2, large, green shirt = D2-L-G<\/li><\/ul>\n\n\n\n<p>After looking at these examples, we\u2019re sure that the usefulness of seller SKUs will have become very apparent to you.&nbsp;<\/p>\n\n\n\n<p>When you add more designs to your catalog, make sure that you follow the same format. So, for example, if you add a third design, then the SKU would start with \u201cD3\u201d.&nbsp;<\/p>\n\n\n\n<p>It\u2019s important that once you define a format that you stick to it. Changing stuff mid-way will only cause confusion.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Should_I_Always_Create_My_Own_Seller_SKUs_or_Should_I_Let_Amazon_Do_it\"><\/span>So, Should I Always Create My Own Seller SKUs or Should I Let Amazon Do it?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In general, most sellers on Amazon recommend that you spend some time developing a system to create your own SKUs.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a good idea to decide a format and then assign your own seller SKU to every different type of product you have.&nbsp;<\/p>\n\n\n\n<p>There are a few reasons why people discourage new sellers from letting Amazon generate SKUs for them.&nbsp;<\/p>\n\n\n\n<p><strong>Some of these reasons are:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If you happen to be selling the same products on different stores on Amazon, then Amazon will define different seller SKUs for those products. So, as an example, if you\u2019re selling a shirt in two different stores, it will have an SKU of <strong>ST-35-TRP-7 <\/strong>on one store and an SKU of <strong>58-YYG-89. <\/strong>As you can imagine, keeping track of these numbers will be extremely difficult.&nbsp;<\/li><li>The generated SKUs that Amazon assigns to your products will be meaningless to you and your team (if you have one). One of the main advantages of SKUs is to quickly identify the products in your inventory. Amazon-generated SKUs do not fulfill this purpose at all. In fact, they hinder it.&nbsp;<\/li><\/ul>\n\n\n\n<p>As opposed to letting Amazon create your SKUs, developing your own system and assigning SKUs yourself has a ton of advantages.&nbsp;<\/p>\n\n\n\n<p><strong>Some of these advantages are:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It\u2019s easy to group the same items of the same type together as well as items that are selling well\/are popular.&nbsp;<\/li><li>It allows you to create an extensive product identification system that will come in very handy once you start to scale up your business and increase the number of products you sell.&nbsp;<\/li><li>It helps out a ton when you\u2019re trying to create sales reports by different metrics such as season, channel, or product type.&nbsp;<\/li><\/ul>\n\n\n\n<p>While creating your own SKUs may seem like a tedious task when you\u2019re just starting out as an Amazon seller, we implore you to take some time out to do so.<\/p>\n\n\n\n<p><em>We promise that your future self will thank you.&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_More_Identifier_Ideas_for_SKUs\"><\/span>Some More Identifier Ideas for SKUs&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We gave some examples above in the post about how you can create SKUs based on size, color, and type.&nbsp;<\/p>\n\n\n\n<p>While this is a fairly rudimentary approach, it can still be very useful for new sellers.&nbsp;<\/p>\n\n\n\n<p>However, as you start to scale up your business, you\u2019ll need to have other identifiers to help you out too.&nbsp;<\/p>\n\n\n\n<p><strong>Some examples of such identifiers are:&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Distributor_Identifier\"><\/span>Distributor Identifier&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Say that you&#8217;re getting the same product to sell from two different distributors: one distributor is in China while the other one is in France.&nbsp;<\/p>\n\n\n\n<p>You can identify products coming in from China by having the identifier \u201c<strong>CN<\/strong>\u201d within your SKU whereas you can have the identifier \u201c<strong>FR<\/strong>\u201d for the products that are coming in from France.&nbsp;<\/p>\n\n\n\n<p><strong>But how does knowing the distributor for the product help you?&nbsp;<\/strong><\/p>\n\n\n\n<p>Well, depending on the distributor, the quality of your product can vary and as a result, this can affect sales.&nbsp;<\/p>\n\n\n\n<p>After a few months of selling the product, you may notice that a much higher number of products with the <strong>CN <\/strong>identifier have been sold whereas products with the <strong>FR <\/strong>identifier are still lying in your warehouse.&nbsp;<\/p>\n\n\n\n<p>Thus, you can make the decision of severing ties with your French distributor and only working with the Chinese distributor to increase sales.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Date_Identifier\"><\/span>Date Identifier&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This can be a powerful identifier when used correctly.&nbsp;<\/p>\n\n\n\n<p>Usually, it is used within the SKU format to identify certain trends of when certain types of products will be more popular among consumers.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color\"><em>For example, let\u2019s assume that you bought winter clothes at a cheap price in April in order to sell them in the winter season.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Y<em>ou can have an identifier within your SKU format that tells you when the clothes were bought. Let\u2019s say, you have \u201c<\/em><strong><em>APR<\/em><\/strong><em>\u201d somewhere in SKU to identify that the clothes were bought in April.&nbsp;<\/em><br><em>Then, once winter rolls around, you can quickly identify the winter clothes you bought in April because they\u2019ll have the \u201c<\/em><strong><em>APR<\/em><\/strong><em>\u201d identifier within their SKU.&nbsp;<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Condition_Identifier\"><\/span>Condition Identifier<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This one is fairly common and it\u2019s definitely something you should consider using if you\u2019re selling a mix of both new and used products.&nbsp;<\/p>\n\n\n\n<p>Simply having an identifier which states whether the product is in new condition or if it\u2019s used can help out a lot when managing inventory and sending products to Amazon fulfillment centers.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up%E2%80%A6\"><\/span>Wrapping Things Up\u2026&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>That\u2019s pretty much it.&nbsp;<\/p>\n\n\n\n<p>We hope you have a better understanding of <strong>SKUs, FNSKUs, UPC codes, <\/strong>and <strong>ASINs<\/strong> now. It\u2019s highly important that you know what all of these numbers are before you start selling on Amazon.&nbsp;<\/p>\n\n\n\n<p>Do you have some neat tricks regarding identifiers to use in SKUs? Let us know in the comments below.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you become a SELLER ON AMAZON, there are a ton of strings and codes you need to keep track of. This post explains SELLER SKUs and how to use them.<\/p>\n","protected":false},"author":5,"featured_media":3843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[725,726,727,728,729,730,731],"class_list":["post-3841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","tag-what-is-seller-sku-on-amazon","tag-whats-a-upc-code","tag-what-is-asin","tag-amazon-seller-sku-and-fnsku","tag-what-needs-to-be-included-in-an-amazon-sellers-sku","tag-seller-sku-examples","tag-some-more-identifier-ideas-for-skus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Seller SKU on Amazon? - Full Guide with Tips &amp; More<\/title>\n<meta name=\"description\" content=\"When you become a SELLER ON AMAZON, there are a ton of strings and codes you need to keep track of. 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