{"id":3778,"date":"2026-04-22T02:45:44","date_gmt":"2026-04-21T23:45:44","guid":{"rendered":"https:\/\/rebatekey.com\/blog\/?p=3778"},"modified":"2026-04-22T02:45:44","modified_gmt":"2026-04-21T23:45:44","slug":"beat-amazon","status":"publish","type":"post","link":"https:\/\/rebatekey.com\/blog\/beat-amazon\/","title":{"rendered":"How to Beat Amazon &#8211; Easy Strategies with Tips, FAQs &#038; More"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fcba8d029c4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fcba8d029c4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rebatekey.com\/blog\/beat-amazon\/#Quick_Summary_of_This_Guide\" >Quick Summary of This Guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rebatekey.com\/blog\/beat-amazon\/#Amazon_is_%E2%80%9CToo_Big_to_Fail%E2%80%9D_Maybe_Not\" >Amazon is \u201cToo Big to Fail\u201d? Maybe Not<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rebatekey.com\/blog\/beat-amazon\/#Consumers_on_Amazon_are_Not_All_That_Loyal\" >Consumers on Amazon are Not All That Loyal&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rebatekey.com\/blog\/beat-amazon\/#Amazon_Doesnt_Offer_Free_Returns\" >Amazon Doesn\u2019t Offer Free Returns&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rebatekey.com\/blog\/beat-amazon\/#Many_Product_Descriptions_on_Amazon_are_Not_That_Convincing\" >Many Product Descriptions on Amazon are Not That Convincing&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rebatekey.com\/blog\/beat-amazon\/#Tips_to_Propel_Your_Small_Business_to_the_Top\" >Tips to Propel Your Small Business to the Top<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rebatekey.com\/blog\/beat-amazon\/#Be_Obsessed_About_Customer_Service\" >Be Obsessed About Customer Service&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rebatekey.com\/blog\/beat-amazon\/#Checkout_Should_be_Highly_Convenient\" >Checkout Should be Highly Convenient&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rebatekey.com\/blog\/beat-amazon\/#Create_a_Website_That_is_Phone-Optimized\" >Create a Website That is Phone-Optimized&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rebatekey.com\/blog\/beat-amazon\/#Build_a_Sense_of_Community\" >Build a Sense of Community&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rebatekey.com\/blog\/beat-amazon\/#Focus_on_Niche_Products\" >Focus on Niche Products<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rebatekey.com\/blog\/beat-amazon\/#Wrapping_Things_Up%E2%80%A6\" >Wrapping Things Up\u2026&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>The market power and influence that <strong>Amazon<\/strong> has acquired over the years, has caused small businesses to be shut down left and right.&nbsp;<\/p>\n\n\n\n<p>As a <strong>small business owner<\/strong>, competing with Amazon may seem like an impossible task but there are definitely steps you can take to ensure your company thrives.<\/p>\n\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-white-color has-text-color has-medium-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Summary_of_This_Guide\"><\/span> Quick Summary of This Guide <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator aligncenter is-style-default\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\">\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">In this post, we will discuss:&nbsp;<\/p>\n\n\n\n<ul class=\"has-white-color has-text-color wp-block-list\"><li>Some of Amazon\u2019s weaknesses and how you can exploit them to create unique value<\/li><li>Tips to build a loyal customer base for your small business<\/li><\/ul>\n\n\n\n<p class=\"has-white-color has-text-color\">Let\u2019s get into it.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_is_%E2%80%9CToo_Big_to_Fail%E2%80%9D_Maybe_Not\"><\/span>Amazon is \u201cToo Big to Fail\u201d? Maybe Not<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/G9yqe5XQZb9nnaAsihijd-nxeEWEz3C7YlciPLJ2XkK8wVtDotnI9tE1HOetz3jVnnSnVDPNlpTPaEfYJukLn1Fo9Fr0SEXgslm4gKKW5NVuo8aAy_rED4vxrSWGLHgS32w-eRnp\" alt=\"how to beat amazon own products consumer goods subscription services e commerce mass-market e commerce happy customers private label product offerings e commerce sales\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Many small business owners feel very intimidated by the platform and instead of setting up an independent venture of their own, choose to just become an Amazon seller.&nbsp;<\/p>\n\n\n\n<p>While becoming an Amazon seller can definitely be lucrative, it can be disheartening to know you will not receive 100% of the revenue when you sell on the platform.&nbsp;<\/p>\n\n\n\n<p><br><strong>After all, the sellers on Amazon are technically the customers of the platform too.&nbsp;<\/strong><\/p>\n\n\n\n<p>While you can definitely be profitable on Amazon, you\u2019ll still have to pay a ton in advertising fees, final value fees, fulfillment fees, and much more.&nbsp;<\/p>\n\n\n\n<p>Taking all of this into account, it\u2019s clear to see it would be much more profitable if you can get your own independent small business off the ground.&nbsp;<\/p>\n\n\n\n<p><strong>But is that really possible?&nbsp;<\/strong><\/p>\n\n\n\n<p>Yes, it really is. Let\u2019s take a look:&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consumers_on_Amazon_are_Not_All_That_Loyal\"><\/span>Consumers on Amazon are Not All That Loyal&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/O5gOAqNVO9A5YqXaAjEwF2xuSTbDnygwy14bXCOUlhGysVzgmORC8rs0ehKwDjRcg-MTXNG7Jg7ZYhh8ydiqZK_RTio_qhfQFsLKPsk663ELgr7xhqfJ5wKZ_vwW-wXfpJk3WiDU\" alt=\"how to beat amazon e commerce same way whole foods shopping experience popular posts brand e commerce brands same time recommendation engines brand brands store\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>According to an <\/em><a href=\"http:\/\/learn.cpcstrategy.com\/rs\/006-GWW-889\/images\/Amazon-Consumer-Survey-2017.pdf\"><em>Amazon Customer Survey<\/em><\/a><em> in 2017, <\/em><strong><em>53% of consumers tend to \u201calways\u201d or \u201csometimes\u201d check prices<\/em><\/strong><em> on other websites before directly buying from Amazon.&nbsp;<\/em><\/p>\n\n\n\n<p>When you further add the <strong>28% that don\u2019t shop on Amazon at all, <\/strong>you\u2019re looking at a <strong>potential 82%<\/strong> of the market that you can target with your small business.&nbsp;<\/p>\n\n\n\n<p><strong>So, just think about it:&nbsp;<\/strong><\/p>\n\n\n\n<p>If a product is being sold on Amazon but you\u2019re selling it through your own small business at a lower price, you can potentially<strong> tap into 82% of the market<\/strong> and secure customers for yourself.&nbsp;<\/p>\n\n\n\n<p>Of course, undercutting prices isn\u2019t the only strategy you can take. Effective SEO and marketing can play a role in this as well.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll talk about strategies you can consider later in this post.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Doesnt_Offer_Free_Returns\"><\/span>Amazon Doesn\u2019t Offer Free Returns&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em>A study by <\/em><a href=\"https:\/\/goshippo.com\/blog\/2016-ecommerce-state-shipping\/\"><em>Shippo<\/em><\/a><em> stated that a <\/em><strong><em>whopping 87% of consumers<\/em><\/strong><em> prefer to buy a product if they know they\u2019ll be able to return or exchange it for free.&nbsp;<\/em><\/p>\n\n\n\n<p><strong>And guess what? Amazon does not provide free return shipping.&nbsp;<\/strong><\/p>\n\n\n\n<p>That\u2019s right. According to Amazon, they will only provide free shipping to its consumers if the reason for the customer not being satisfied was somehow Amazon\u2019s fault.&nbsp;<\/p>\n\n\n\n<p>So, if you got a shirt in the wrong size because Amazon shipped you the wrong product, then you\u2019ll get free return shipping.&nbsp;<\/p>\n\n\n\n<p>However, if a third-party seller messed up or if you simply changed your mind about the product, you\u2019re the one who\u2019ll be paying for return shipping.&nbsp;<\/p>\n\n\n\n<p><strong>Here\u2019s a quote straight from Amazon:&nbsp;<\/strong><\/p>\n\n\n\n<p><em>\u201cIf you return an item using a prepaid method (dropoff or pickup) from the Online Returns Center, and the reason for return is not a result of an Amazon error, the cost of return shipping will be deducted from your refund unless your item qualifies for a free return.\u201d<\/em><\/p>\n\n\n\n<p>So, if you provide<strong> free return shipping<\/strong> to customers, you will have to provide them with a huge value that Amazon does not.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a great way to secure customers.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Many_Product_Descriptions_on_Amazon_are_Not_That_Convincing\"><\/span>Many Product Descriptions on Amazon are Not That Convincing&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7c9sabttVVyswcrgWqCHH5ywXeovVtGVTDSQ5pgSynStrTsIyy1VXdVNtVszTY1A1rgw_VqiO_laqxKYd03XMyO0IkA6uwNbCs3RgxeEBHfYX1jmvgtdMxuhT8JBgp04XVZEKq9T\" alt=\"e commerce whole foods brands brand companies company world shoppers money site industry sell advantage brands brand focus future retailers commerce competing company\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While Amazon does have fairly strict rules regarding product descriptions, many items are still sold on it that are not all that well-described.&nbsp;<\/p>\n\n\n\n<p>Many product listings on Amazon don\u2019t have necessary information related to the product in their descriptions at all.&nbsp;<\/p>\n\n\n\n<p>Thus, with the help of some effective copywriting techniques and detailed information about your products, you can definitely steal some of Amazon\u2019s customers.&nbsp;<\/p>\n\n\n\n<p><strong>No one wants to take the risk of ordering something while not entirely being sure if that\u2019s the product they want.&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color\"><em>If you can provide all of the relevant details regarding a product while the product listing for that item on Amazon is fairly vague, there is a high chance customers will buy from you rather than from Amazon.&nbsp;<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_to_Propel_Your_Small_Business_to_the_Top\"><\/span>Tips to Propel Your Small Business to the Top<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019ve already explained some of the ways through which you can create value that Amazon does not in order to compete with the platform.&nbsp;<\/p>\n\n\n\n<p>Along with those strategies, there are a ton of other steps you can take to gain customer loyalty and provide a better customer experience compared to Amazon.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Obsessed_About_Customer_Service\"><\/span>Be Obsessed About Customer Service&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you ask experts about why Amazon has been able to capture the loyalty of so many consumers, many of them will point to Amazon\u2019s <strong>customer-centric approach.&nbsp;<\/strong><\/p>\n\n\n\n<p>Amazon prides itself in providing the best customer experience.&nbsp;<\/p>\n\n\n\n<p>While Amazon provides its customers with convenience, the whole buying process is highly impersonal.&nbsp;<\/p>\n\n\n\n<p>As a small business, you have the liberty to customize your customer experience in order to make it entirely unique.&nbsp;<\/p>\n\n\n\n<p><strong>You can do this in a number of ways such as:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sending handwritten notes along with your shipped items&nbsp;<\/li><li>Sending follow-up messages to customers asking them if the product you sent them is working fine or not&nbsp;<\/li><li>Providing quick and empathetic customer service&nbsp;<\/li><\/ul>\n\n\n\n<p>Sellers on Amazon can take<strong> <\/strong><a href=\"https:\/\/www.amazon.com\/gp\/help\/customer\/display.html?nodeId=GLC8ZMBWMBTR6QZZ\"><strong>up to two days<\/strong><\/a><strong> <\/strong>to respond to buyers.&nbsp;<\/p>\n\n\n\n<p>Since you\u2019re a small business with fewer customers, you can definitely <strong>provide quicker customer service<\/strong> than that.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Checkout_Should_be_Highly_Convenient\"><\/span>Checkout Should be Highly Convenient&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to online retail, while Amazon is the king, it still fails to capture all potential customers that visit the platform.&nbsp;<\/p>\n\n\n\n<p><em>According to a <\/em><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate?es=\"><em>study by the Baymard Institute<\/em><\/a><em>, as high as 37% of consumers have abandoned their shopping carts because the platform required them to create an account.&nbsp;<\/em><\/p>\n\n\n\n<p>Hence, if you can <strong>set up your website to not require creating an account <\/strong>to place in order, you can tap into a large consumer market.&nbsp;<\/p>\n\n\n\n<p>One other approach you can take is to have <strong>social login. <\/strong>This means that a user could authorize themselves on your website by using their social credentials on Facebook, Gmail, Twitter, etc.&nbsp;<\/p>\n\n\n\n<p>This would then not require them to fill out an extensive form which is the main reason why so many people are turned off of platforms when it requires them to create an account.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Website_That_is_Phone-Optimized\"><\/span>Create a Website That is Phone-Optimized&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/8t8FkVIPGSD6O16WaA-PDd6-qYcZzMB1PtRVA5L0CIiWZpIZo6iodHqB5v9XrI97YSKqw3tsnstoZUa_n1DeevzHiLFdcXC3vA8jYPXZwNR1sJY45oJXJ9azlVz1UApl2T50SvyJ\" alt=\"brands brand world company shoppers site sell future brand retailers commerce profit stores competitor competition access retailers price one thing ecommerce amazon\u2019s size\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A ton of people tend to do a lot of their shopping from their phones.&nbsp;<\/p>\n\n\n\n<p>Hence, setting up a website for your small business is not enough.&nbsp;<\/p>\n\n\n\n<p><strong>You also have to ensure that the website runs great on phones as well.&nbsp;<\/strong><\/p>\n\n\n\n<p>Otherwise, you\u2019ll be ignoring a hefty portion of the consumer market that could potentially be the main source of your profits.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_a_Sense_of_Community\"><\/span>Build a Sense of Community&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Amazon is one of the largest e-commerce platforms in the world.&nbsp;<\/p>\n\n\n\n<p>That\u2019s great and all but being a giant platform does have its setbacks too.&nbsp;<\/p>\n\n\n\n<p>One of those setbacks is that Amazon cannot create a sense of community among its users without it feeling inauthentic or manufactured.&nbsp;<\/p>\n\n\n\n<p><strong>This is something you can capitalize on as a small business owner.&nbsp;<\/strong><\/p>\n\n\n\n<p>Chances are that if you\u2019ve started a small business, you\u2019ll most likely be interested in the products that you will sell at least to some extent.&nbsp;<\/p>\n\n\n\n<p>Hence, it can be a good idea to interact with your customers and build a community around the products that you\u2019re selling.&nbsp;<\/p>\n\n\n\n<p><strong>You can do this in a number of ways:&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>If you have an <strong>online website<\/strong> for sales, consider adding a forum section to it. <br>This section can be a hub where your customers can discuss their experiences and help each other out with the products that you\u2019re selling.&nbsp;<br>It\u2019s a good idea to be an active participant in these forum discussions so that you become a prominent member of the niche community of products that you\u2019re selling.<br>&nbsp;<\/li><li> If you\u2019re <strong>running a physical store exclusively<\/strong>, it can be a good idea to have regular events that involve your local community.&nbsp;<br>Giveaways, competitions, and other similar events can be a great way to bring your local community together and build awareness for your consumer brand.&nbsp;<br>If you create a good-enough experience for your potential customers, they\u2019ll definitely keep coming back to you.&nbsp;<\/li><\/ol>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focus_on_Niche_Products\"><\/span>Focus on Niche Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/l40GhUVCPdi38uWGJzRzYf_Wa7-hKGa3c3QtX3W8SoyVgdiodlAI6bKPrngPmtWRDVPk0CzR1P6wFJ8oq7q3V5VxkywpuSNPD0Tm8pULSLcaa6zpOMtVhhEa9pNenpl2QcJ5I3sl\" alt=\"retailers ecommerce online stand competitors ecommerce retailers technology ecommerce google ecommerce stand ecommerce marketing ecommerce\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a small business owner, it can definitely be a tough ask to compete with the convenience of Amazon.&nbsp;<\/p>\n\n\n\n<p><strong>However, when it comes to the availability of niche products, the competition isn\u2019t all that tough.&nbsp;<\/strong><\/p>\n\n\n\n<p>There are a ton of niche products out there that Amazon simply can\u2019t provide to its customers. Even if it does, it usually doesn\u2019t have the same level of versatility or inventory.&nbsp;<\/p>\n\n\n\n<p>Hence, if you can identify a certain niche of products that isn\u2019t widely available on the online retail platform, you can definitely beat Amazon.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up%E2%80%A6\"><\/span>Wrapping Things Up\u2026&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019ve outlined some of the approaches you can take to beat Amazon.&nbsp;<\/p>\n\n\n\n<p>While these are definitely some tried-and-true approaches, we must stress that this isn\u2019t an extensive list.&nbsp;<\/p>\n\n\n\n<p>The key is to simply identify what Amazon does not provide and then make an effort to provide it to your customers. <strong>It really is that simple.&nbsp;<\/strong><\/p>\n\n\n\n<p>Do you have any other ideas on how you can create unique value to beat Amazon? Let us know in the comments below.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AMAZON has had a hand in shutting down small businesses across America which is why it can be daunting going up against it. However, with planning, you can&#8230;<\/p>\n","protected":false},"author":5,"featured_media":3780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[667,668,669,670,671,672,673],"class_list":["post-3778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","tag-consumers-on-amazon-are-not-all-that-loyal","tag-amazon-doesnt-offer-free-returns","tag-many-product-descriptions-on-amazon-are-not-that-convincing","tag-tips-to-propel-your-small-business-to-the-top","tag-checkout-should-be-highly-convenient","tag-build-a-sense-of-community","tag-focus-on-niche-products"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Beat Amazon - Tested Strategies with Guide &amp; More<\/title>\n<meta name=\"description\" content=\"AMAZON has had a hand in shutting down small businesses across America which is why it can be daunting going up against it. 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