{"id":3442,"date":"2026-03-22T20:17:10","date_gmt":"2026-03-22T17:17:10","guid":{"rendered":"https:\/\/rebatekey.com\/blog\/?p=3442"},"modified":"2026-03-22T20:17:10","modified_gmt":"2026-03-22T17:17:10","slug":"domain-redirect-amazon-website","status":"publish","type":"post","link":"https:\/\/rebatekey.com\/blog\/domain-redirect-amazon-website\/","title":{"rendered":"Which Domain will Redirect You to the Amazon Website? &#8211; All You Need to Know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d5067815900\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d5067815900\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rebatekey.com\/blog\/domain-redirect-amazon-website\/#Quick_Summary_of_This_Guide\" >Quick Summary of This Guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rebatekey.com\/blog\/domain-redirect-amazon-website\/#What_Amazon_Could_Have_Been_Called\" >What Amazon Could Have Been Called?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rebatekey.com\/blog\/domain-redirect-amazon-website\/#Jeffs_Story\" >Jeff\u2019s Story&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rebatekey.com\/blog\/domain-redirect-amazon-website\/#Wrapping_Things_Up%E2%80%A6\" >Wrapping Things Up\u2026&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Today, Amazon is known as the largest online marketplace in the world with over 350 million products and over 200 million users.&nbsp;<\/p>\n\n\n\n<p>However, did you know that Amazon\u2019s CEO, Jeff Bezos, almost named his company something else?&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-white-color has-text-color has-medium-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Summary_of_This_Guide\"><\/span> Quick Summary of This Guide <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator aligncenter is-style-default\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\">\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">In this post, we\u2019ll talk about some of the histories of Amazon and how it was almost called something else entirely.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Furthermore, we\u2019ll discuss how you can still find evidence of this alternative name today.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Let\u2019s get started.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Amazon_Could_Have_Been_Called\"><\/span>What Amazon Could Have Been Called?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/11\/image.png\" alt=\"which domain will redirect you to the Amazon website built-in create redirects static data interested answer categories store display answer data solution lost answer create\" class=\"wp-image-3444\" width=\"250\" height=\"75\" srcset=\"https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/11\/image.png 1000w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/11\/image-700x211.png 700w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/11\/image-768x231.png 768w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/11\/image-250x75.png 250w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Brad Stone chronicles in his 2013 book, The Everything Store, about how the online retail giant, Jeff Bezos, brainstormed a ton of names before settling on \u201cAmazon\u201d.&nbsp;<\/p>\n\n\n\n<p>Before Bezos had decided to call his company Amazon, he and his wife were pretty fond of another name: <strong>Relentless<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Considering how the retail giant has risen to power today and has left no stone unturned when it comes to market domination, we feel the alternative name is rather fitting.&nbsp;<\/p>\n\n\n\n<p><strong>Bezos purchased the URL back in 1994.&nbsp;<\/strong><\/p>\n\n\n\n<p>There\u2019s no real documented explanation as to why Bezos liked the name Relentless but what we do know is that he liked it enough to buy the domain.&nbsp;<\/p>\n\n\n\n<p>Bezos still owns the domain.&nbsp;<\/p>\n\n\n\n<p><em>If you type \u201c<\/em><strong><em>Relentless.com<\/em><\/strong><em>\u201d and press Enter in your browser, you will be redirected to Amazon\u2019s home page.&nbsp;<\/em><\/p>\n\n\n\n<p>Go ahead, try it. We\u2019ll wait here.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jeffs_Story\"><\/span>Jeff\u2019s Story&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/F5UdVIGJn0b9xCF81FuJS5TvroAwoZxPDkt38tzkOm3vWpbFIJIbP3fSibdjcAWNHXQDiFxMpM3C77OFJC6_Gf6HbjhRLYnJcdXYjg5bkpwA6NYDBfYzvYFEoyCSJeVz4F97k7PW\" alt=\"built-in redirects website answer static data interested answer store display categories answer solution lost answer data answer store display answer\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The name \u201cRelentless\u201d also certainly does fit Amazon\u2019s CEO, Jeff Bezos, who worked at a New York City hedge fund prior to starting the platform.&nbsp;<\/p>\n\n\n\n<p>He drove cross-country from New York to Seattle where he started working on his business plan. A small online bookstore that would eventually transform into the vast online marketplace we know today.&nbsp;<\/p>\n\n\n\n<p>Once Bezos arrived in Seattle, he registered his company\u2019s name as \u201c<strong>Cadabra Inc.\u201d.&nbsp;<\/strong><\/p>\n\n\n\n<p>According to sources, Bezos hoped that the mystical name would inspire a sense of magic when it comes to his online bookstore. To be fair, his business did have a concept that seemed magical and unreal at the time.&nbsp;<\/p>\n\n\n\n<p>However, he was told by his peers that the name was too obscure and also, it sounded too much like a \u201ccadaver\u201d. In fact, Bezos decided to change the company\u2019s name after a lawyer misheard it as such.&nbsp;<\/p>\n\n\n\n<p>So, Bezos went back to brainstorming ideas for names for his company.&nbsp;<\/p>\n\n\n\n<p><strong>That\u2019s when he came up with \u201cRelentless.com\u201d.&nbsp;<\/strong><\/p>\n\n\n\n<p>Along with Relentless.com, Bezos thought of a bunch of other names as well and even registered domains for them.&nbsp;<\/p>\n\n\n\n<p><strong>Some examples of names that Bezos considered for his company include:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Relentless.com<\/li><li>Awake.com<\/li><li>Browse.com<\/li><li>Bookmall.com<\/li><li>Aard.com<\/li><\/ul>\n\n\n\n<p>Not all of these domains work anymore but you can try them out as some of them are still owned by Bezos and will redirect you to the Amazon home page.&nbsp;<\/p>\n\n\n\n<p>A <strong>fun fact <\/strong>about Aard.com is that that was the CEO\u2019s attempt to get listed at the top of search engines that arrange links within their library in alphabetical order.&nbsp;<\/p>\n\n\n\n<p><strong>So why did Bezos settle on Amazon after being so fond of Relentless?&nbsp;<\/strong><\/p>\n\n\n\n<p>Well, his friends and peers suggested to Bezos that \u201cRelentless\u201d sounded a bit too sinister and unfriendly.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/o2wOeaMAvMeROXIT4Kt8D_L0UD595VPYqaSCtLJ_aPjgisRFkC28ODyH1yPFOuBti_C8j3H5gg4DrG1x5KCpterOepiFzzFtyrwQJaa_ejZSXK9IuExuG4-JI-2kGgjOshHY_O0q\" alt=\"data answer store answer jeff Bezos answer\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>That\u2019s where \u201cAmazon\u201d came in.<\/strong><\/p>\n\n\n\n<p>Apparently, Bezos selected the final name by browsing through a dictionary.&nbsp;<\/p>\n\n\n\n<p>During his brainstorming sessions, Bezos realized that he kept coming back to the letter \u201cA\u201d a lot of times when trying to come up with names.&nbsp;<\/p>\n\n\n\n<p>He settled on the name \u201cAmazon\u201d because the river was \u201cexotic and different\u201d, something that Bezos had envisioned for his online business.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color\"><em>Bezos drew parallels between the river and how it serves many people in the world with what he wants to achieve with his company.&nbsp;<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>Hence, finally, he settled upon naming his company after the largest river in the world by volume. This also works in tandem with the fact that Bezos wanted to make his company the biggest bookstore in the world.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up%E2%80%A6\"><\/span>Wrapping Things Up\u2026&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With that, we\u2019re at the end of our post detailing how certain URLs and domains still lead you to Amazon.com due to the company\u2019s early alternate names.&nbsp;<\/p>\n\n\n\n<p>It\u2019s quite fascinating how you can experience these early decisions for yourself by typing these domain names into your browser and being led to Amazon\u2019s home page.&nbsp;<\/p>\n\n\n\n<p>What do you think of Amazon\u2019s early names? Would Relentless have been a better name? Let us know in the comments below.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post deals with the HISTORY OF AMAZON and chronicles all of the names that BEZOS was toying with before he chose AMAZON. Furthermore, you can still&#8230;<\/p>\n","protected":false},"author":5,"featured_media":3443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[499,500,501,502],"class_list":["post-3442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","tag-amazon-could-have-been-called","tag-jeffs-story","tag-why-did-bezos-settle-on-amazon-after-being-so-fond-of-relentless","tag-domain-will-redirect-you-to-the-amazon-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Which Domain will Redirect You to the Amazon Website?<\/title>\n<meta name=\"description\" content=\"This post deals with the HISTORY OF AMAZON and chronicles all of the names that BEZOS was toying with before he chose AMAZON. 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