{"id":2531,"date":"2026-04-21T20:54:02","date_gmt":"2026-04-21T17:54:02","guid":{"rendered":"https:\/\/rebatekey.com\/blog\/?p=2531"},"modified":"2026-04-21T20:54:02","modified_gmt":"2026-04-21T17:54:02","slug":"add-variation-existing-amazon-listing","status":"publish","type":"post","link":"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/","title":{"rendered":"How to Add a Variation to an Existing Amazon Listing &#8211; In-Depth Guide with Tips &#038; More"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f8c9b183c90\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f8c9b183c90\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#Quick_Summary\" >Quick Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#What_is_a_Listing_Variation\" >What is a Listing Variation?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#1_Parent_ASIN\" >1. Parent ASIN&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#2_Child_ASINs\" >2. Child ASIN(s)&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#3_Variation_Theme\" >3. Variation Theme&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#How_to_Add_Variations_on_Amazon\" >How to Add Variations on Amazon?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#Creating_a_New_Listing_Variation_Using_Amazon_Seller_Central\" >Creating a New Listing Variation Using Amazon Seller Central<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#Creating_a_Variation_Listing_Using_an_Inventory_File\" >Creating a Variation Listing Using an Inventory File<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#Tips_for_Using_Inventory_File_Templates\" >Tips for Using Inventory File Templates&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#Combine_Two_ASINs_to_Create_a_Single_Variation_Listing\" >Combine Two ASINs to Create a Single Variation Listing&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#Add_Variations_or_Update_an_Existing_Variation_Using_the_Variation_Wizard\" >Add Variations or Update an Existing Variation Using the Variation Wizard&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#Adding_a_New_Variation_to_an_Existing_Parent_Listing_that_was_Created_by_Another_Seller\" >Adding a New Variation to an Existing Parent Listing that was Created by Another Seller&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#The_Benefits_of_Variation_Listings\" >The&nbsp; Benefits of Variation Listings&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#Increase_in_Conversions\" >Increase in Conversions&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#Increases_Reach_for_Each_Child_ASIN\" >Increases Reach for Each Child ASIN&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#Combined_Reviews\" >Combined Reviews&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/rebatekey.com\/blog\/add-variation-existing-amazon-listing\/#Wrapping_Things_Up%E2%80%A6\" >Wrapping Things Up\u2026&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>There are countless items available on Amazon to accommodate the different and ever-changing tastes of its customers.&nbsp;<\/p>\n\n\n\n<p>Different customers have different preferences and that\u2019s where variations in Amazon product listings come in.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-white-color has-text-color has-medium-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Summary\"><\/span>  Quick Summary <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator aligncenter is-style-default\"\/>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\">\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">In this post, we\u2019ll go over what Amazon product listing variations are and how you can create one for your product.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Listing_Variation\"><\/span>What is a Listing Variation?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/10\/image-39-700x394.png\" alt=\"how to edit amazon listing search results beauty categories display child listing\" class=\"wp-image-3281\" width=\"350\" height=\"197\" srcset=\"https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/10\/image-39-700x394.png 700w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/10\/image-39-768x432.png 768w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/10\/image-39-250x141.png 250w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/10\/image-39.png 910w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can think of listing variations as multiple products that are related to each other and available for sale on Amazon under the same listing.&nbsp;<\/p>\n\n\n\n<p>Oftentimes, listing variations mean that you can offer multiple sizes or colors of a shirt, different flavors of food, different versions of electronics, etc.&nbsp;<\/p>\n\n\n\n<p><em>When it comes to making a variation listing, there are some terms and components of which you need to be aware of.&nbsp;<\/em><\/p>\n\n\n\n<p><strong><em>These components are:&nbsp;<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Parent_ASIN\"><\/span>1. Parent ASIN&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The \u201cparent\u201d listing can be thought of as the main listing for the product in question. It\u2019s a placeholder for its many variants and it\u2019s not purchasable.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Child_ASINs\"><\/span>2. Child ASIN(s)&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u201cChild\u201d ASINs can be thought of as the variants underneath the \u201cparent\u201d listing. These are the products that you can buy and one parent listing can have multiple child listings (for example, a small, blue T-shirt and a large, red T-shirt).&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Variation_Theme\"><\/span>3. Variation Theme&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The variation theme refers to the type of variation that occurs between different children and how they differ from one another.&nbsp;<\/p>\n\n\n\n<p>Some examples of various themes are size, flavor, color, specifications, etc.&nbsp;<\/p>\n\n\n\n<p>You can choose to have only one variation theme for every listing but depending on the type of product, you can have more than one theme. <em>There are certain themes that combine two variations.&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">For example, if you\u2019re selling a t-shirt in different colors as well as different sizes, then you can make use of the \u2018SizeColor\u2019 variation theme. This theme allows you to sell multiple sizes as well as colors on the same listing.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">You can easily go back and add or remove variations when needed with the \u2018SizeColor\u2019 variation theme.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Some examples of variations within the \u2018SizeColor\u2019 variation theme would be:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Small Blue t-shirt<\/li><li>Medium Blue t-shirt<\/li><li>Large Blue t-shirt<\/li><li>Small Green t-shirt<\/li><li>Medium Green t-shirt<\/li><li>Large Green t-shirt&nbsp;<\/li><\/ul>\n\n\n\n<p>As mentioned earlier, if you decide to add more colors or size options to the product in the future, you can easily add new variations to the variation family.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/2tzLECmmGI2Jp5nl05UB3XQsCidD9UNDWngwtPC8rlCZtbwKZmvwOl9-mP7EFmlxRQO07mP2eQiYGPjd5GnIay-D_Dtw43B-UGKi5Q2Zs3tYxhcCNnsp_WJdKHtO0zNkPbzMPcT4=s0\" alt=\"how to edit amazon listing search results beauty categories display child listing\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This is what a variation listing looks like on Amazon to potential buyers. As you can see, there is an option to select the size from the drop-down menu as well as options for the color of the t-shirt below that.&nbsp;<\/p>\n\n\n\n<p><em>While the idea of parent-child listings on Amazon is fairly simple, actually creating such a listing can be quite confusing if you\u2019re doing it for the first time.&nbsp;<\/em><\/p>\n\n\n\n<p><strong>For a complete step-by-step guide on how to create a variation list, continue reading this post\u2026<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Add_Variations_on_Amazon\"><\/span>How to Add Variations on Amazon?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The very first thing you must know about Amazon is that <em>not every category allows you to create variations within the product listings.&nbsp;<\/em><\/p>\n\n\n\n<p>Hence, you should check whether or not Amazon allows it within your product\u2019s category before you decide to sell variations of it.&nbsp;<\/p>\n\n\n\n<p><strong>Some examples of categories that allow variations within product listings include:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sports &amp; Outdoors&nbsp;<\/li><li>Grocery<\/li><li>Toys &amp; Games<\/li><li>Health &amp; Beauty<\/li><li>Pet Supplies<\/li><li>Clothing<\/li><li>Accessories &amp; Shoes<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_New_Listing_Variation_Using_Amazon_Seller_Central\"><\/span>Creating a New Listing Variation Using Amazon Seller Central<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>There are two approaches to creating a new parent-child listing on Amazon:&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Manually through Amazon Seller Central&nbsp;<\/li><li>By uploading an inventory file<\/li><\/ol>\n\n\n\n<p>Let\u2019s talk about the Amazon Seller Central approach first:&nbsp;<\/p>\n\n\n\n<p><strong>Step 1: <\/strong>Within Amazon Seller Central, hover your cursor over the \u201cInventory\u201d tab and click on \u201cAdd a Product\u201d as shown:&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/DsZ-5jEvOvN2SgvtKSA3mrACZztXzLQOOOuO8WOGH-fb20REL0NicGgXQ8XV9-Wd7_TsdED4p3gG-K35_VEmGvN6MSnnSrvfC6wX--Rn5eDs-NWP4NMzoyEajqlYIzB_1S3oXjOF=s0\" alt=\" listing variation same preferences search results same price child listing\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Step 2: <\/strong>After that, click on \u201cI\u2019m adding a product not sold on Amazon\u201d. It goes without saying that you should only choose this option if you truly intend to sell an item that isn\u2019t already being sold on Amazon.&nbsp;<\/p>\n\n\n\n<p>If the product is already present on Amazon, then you\u2019ll have to share the listing for that product with other sellers.&nbsp;<\/p>\n\n\n\n<p><strong>Step 3: <\/strong>Within the \u201cSelect a product category\u201d section, you can either find your product\u2019s category by browsing through the different categories provided or you can use the search function. Once you\u2019ve found it, select your product\u2019s appropriate category.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/2cFKqblUBNcdfcE0spjp1wAuJu5k4yGqbt6ug0x7fk1FGb3c8EhIk7fp-ToG7QWBzv6_Coz9d-gv_j7mXDRSZebJi9qKBQX334C0qvc7loTzX695uye955-vkX1KjHObIdTeJ9fP=s0\" alt=\"parent child variations established sales history other variations same category\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Step 4: <\/strong>Next, you will be taken to the list creation page and you can fill out the fields as you would for a normal listing.&nbsp;<\/p>\n\n\n\n<p><em>However, it\u2019s important to take note of the fact that you\u2019ll leave the Product ID field blank because you will have to create variations that will have different product IDs.<\/em><\/p>\n\n\n\n<p><strong>Step 5: <\/strong>Once you have filled out the Vital Info section, go to the Variations tab and select your \u201cVariation Theme\u201d.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/pIMNYMsSYeDoUny1soxrgCOlfLV7OEZt7QYJWO-9xgJI9Ja2kfPSeJurVFASfrehYnkNvJmENZkQZwIn3cKpCR30DreTr3_pM_YFtLs9KzDOjCVTB2AF5BV3OZZ8y3zRtTGHbCAE=s0\" alt=\" more child variations same detail page\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Step 6: <\/strong>Your Variation Theme will depend on what the variations of your product are. For example, your product only varies in color so you will choose the \u2018ColorName\u2019 variation theme.<\/p>\n\n\n\n<p><strong>Step 6: <\/strong>Fill in all of the colors that you intend on selling and then click on \u201cAdd Variations\u201d.&nbsp;<\/p>\n\n\n\n<p><em>If your variation listing has other types of variations, then you would fill out the details of those accordingly.&nbsp;<\/em><\/p>\n\n\n\n<p><strong>Step 7: <\/strong>Once you\u2019ve given details about the variations, you\u2019ll enter the product ID, product ID type, condition, price, and quantity of each of the children.&nbsp;<\/p>\n\n\n\n<p><strong>Step 8:<\/strong> Once you have entered all of the necessary information, click on \u201cSave &amp; Finish\u201d. Wait about 15 minutes and then, you\u2019ll be able to see your parent-child listing within the \u201cManage Inventory\u201d section.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_Variation_Listing_Using_an_Inventory_File\"><\/span>Creating a Variation Listing Using an Inventory File<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another way to create a variation listing is to use an inventory file.&nbsp;<\/p>\n\n\n\n<p>This approach can be much more confusing if you\u2019re not tech-savvy but it\u2019s much more convenient to update later on if you ever need to add or delete variations.&nbsp;<\/p>\n\n\n\n<p>We\u2019d highly recommend <a href=\"https:\/\/www.youtube.com\/watch?v=mCXNQQTj0o4\">this video by Amazon<\/a> for a better insight into using an inventory file template to create a variation listing.&nbsp;<\/p>\n\n\n\n<p><strong>If you still have doubts about creating variations on Amazon using an inventory file template, follow this step-by-step guide:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Step 1: <\/strong>Start by going to your Seller Central dashboard, hovering your cursor over the \u201cInventory\u201d tab, and then clicking on \u201cAdd Products via Upload\u201d.&nbsp;<\/p>\n\n\n\n<p><strong>Step 2: <\/strong>Enter your product, choose the appropriate category and then click \u201cGenerate Template\u201d.&nbsp;<\/p>\n\n\n\n<p><strong>Step 3: <\/strong>The template you receive will be an Excel file that will look something like this:&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/-P1LhSSnEqpo5V7NiHpPmvWvvlHN-5TFugSkMH862987apuuzkvF_q7v3W10U-FNFJeLcmJJ1dZk_7c9LzJvG8cV1MN8N3-PMgie0rpfIA39si7Ivq1HR3yVvVZHeEWqHZAlEiR-=s0\" alt=\"existing listing established parent child relationship seller central account\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Step 4: <\/strong>If you look to the bottom where all of the tabs for the Excel file are, you\u2019ll see there are many of them. You will fill in all of your product\u2019s information within the \u201cTemplate\u201d tab.&nbsp;<\/p>\n\n\n\n<p>In the other tabs, Amazon provides significant information and notes for you to be clear on how to edit the inventory file template.&nbsp;<\/p>\n\n\n\n<p>It can definitely be intimidating when you first open up the inventory file but it\u2019s important that you take your time when filling it out so that no errors come up once you upload it.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color\"><em>Take a look at Example 2 within the template and you\u2019ll see that Amazon has stated:&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\"><em>\u201cThis is an example of a \u201cparent\u201d with two \u201cchildren.\u201d&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">The first product (i.e. the parent) is not a product that can be sold to Amazon customers but rather a description of a set of products (the child variations). The child variations are the products that you\u2019ll be selling to potential customers.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Thus, it\u2019s important to note that you should <strong><em>not<\/em><\/strong><strong> <\/strong>be adding a size, color, count, type, parent SKU, relationship type, or quantity for the parent product (although you do need to add an image URL).&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">You must also not enter details for the parent such as price, time-to-ship, weight, dimensions, etc. as they will be overridden by its children\u2019s data.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Always ensure that you enter price, weight, dimensions and other important data for the child variation(s) as these will be different for each of them.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Using_Inventory_File_Templates\"><\/span>Tips for Using Inventory File Templates&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Adding the \u201cParent\u201d to the top of the excel spreadsheet ensures that all of its \u201cchildren\u201d fall underneath that one listing.&nbsp;<\/p>\n\n\n\n<p>Whatever Parent SKU that you entered for the parent, ensure that each child has that same Parent SKU in its Parent SKU column. This will connect all of those child variations to their appropriate parent listing. <em>Leave the Parent SKU column for the parent blank.&nbsp;<\/em><\/p>\n\n\n\n<p>For the Update\/Delete Column, you should enter \u201cupdate\u201d.&nbsp;<\/p>\n\n\n\n<p><em>Children&#8217;s attributes need to be unique. This means that properties such as SKU, product ID, size, color, etc. must not be the same for any two children as they will not upload properly if you have duplicate attributes.&nbsp;<\/em><\/p>\n\n\n\n<p>Once you have filled out the inventory file to the best of your ability, you can go back to the \u201cAdd a Product via Upload\u201d section in order to upload it.&nbsp;<\/p>\n\n\n\n<p><strong>How to be sure you\u2019ve filled it incorrectly?<\/strong><\/p>\n\n\n\n<p>Amazon will let you know if your inventory file has any errors and will also tell you how you can fix them. If you do encounter some errors, fix them and upload the file again.&nbsp;<\/p>\n\n\n\n<p>Once you have uploaded the file successfully without any errors, your listing variations will become available within your \u201cManage Inventory\u201d section.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combine_Two_ASINs_to_Create_a_Single_Variation_Listing\"><\/span>Combine Two ASINs to Create a Single Variation Listing&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want to combine two (or more) ASINs together so that they have the same product detail page, the process is fairly similar to what we\u2019ve described above in the inventory file approach.&nbsp;<\/p>\n\n\n\n<p><strong>Step 1: <\/strong>Download the appropriate inventory file by generating it through Amazon\u2019s Product Classifier. <em>If you can\u2019t find a variation theme for your product\u2019s appropriate category, that means you cannot create variations for that product.&nbsp;<\/em><\/p>\n\n\n\n<p><strong>Step 2: <\/strong>Within the template, create appropriate parent and child SKUs.&nbsp;<\/p>\n\n\n\n<p><strong>Step 3: <\/strong>For the parent item:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Enter the appropriate details including the Product SKU. The Product SKU can be any alpha-numeric string of a maximum of 40 characters. <em>It\u2019s a good idea to append \u201c-parent\u201d at the end of the basic SKU to remind yourself that it\u2019s a parent SKU.&nbsp;<\/em><\/li><li>Leave the \u201cParent SKU\u201d column blank.&nbsp;<\/li><li>Enter \u201cparent\u201d within the \u201cParentage\u201d column and enter a valid string in \u201cVariation Theme\u201d.&nbsp;<\/li><li>Leave \u201cRelationship Type\u201d blank.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Step 4: <\/strong>For every child item:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Enter product information in all of the appropriate fields.&nbsp;<\/li><li>Fill the \u201cParent SKU\u201d column with the Product SKU of the parent that you defined above.&nbsp;<\/li><li>Enter \u201cchild\u201d within the \u201cParentage\u201d column.&nbsp;<\/li><li>Enter \u201cvariation\u201d within the \u201cRelationship Type\u201d column.&nbsp;<\/li><li>Enter the same value in the \u201cVariation Theme\u201d column that you entered for the parent (it will be the same for all child variations).&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Step 5: <\/strong>Once all of the appropriate fields are filled, upload the file and refine it for any errors that may occur.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_Variations_or_Update_an_Existing_Variation_Using_the_Variation_Wizard\"><\/span>Add Variations or Update an Existing Variation Using the Variation Wizard&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=202034620&amp;language=en_US&amp;ref=efph_202034620_relt_G40731\">Variation Wizard<\/a> is a neat, useful tool that allows Amazon sellers to create parent-child relationships in bulk by utilizing an auto-populated inventory file template.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a lot easier to update existing variations and to add or delete variations to a parent listing using the Variation Wizard.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#179ab6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color\"> <em>To use the Variation Wizard, simply hover your cursor over \u201cInventory\u201d and click on \u201cAdd a Product\u201d.&nbsp;<\/em><br><em>On the bottom-right part of the screen, you will see a link that says \u201cCreate variations using Variation Wizard\u201d as shown. Click on it.&nbsp;<\/em> <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/eGigRIOvKNXvYBZrnizHtBWfryTjCcmxq8I93PupAhMs1_Zg2GwzUWwW_M_3QEhANdC_YO5IjasJJXtF0teVdPLKvjNDuXCG4eZd13ORz3uk4BaMfoV0Hy5IsfPWKyx0JMUs9nkH=s0\" alt=\"parent child relationship existing child variations created\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Within the Variation Wizard, you have two options:&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Entering a child ASIN to update it or entering a parent ASIN to add children to it.&nbsp;<\/li><li>Combining multiple ASINs to create a single product listing.&nbsp;<\/li><\/ol>\n\n\n\n<p>For the <strong>first option<\/strong>, all you have to do is add details of the child ASIN you\u2019re trying to update (or the parent ASIN you\u2019re trying to add a child to) and follow the steps to fill in all of the necessary information.&nbsp;<\/p>\n\n\n\n<p>Once this is done, click on \u201cGenerate Template\u201d and you\u2019ll receive a pre-filled inventory file template that you can simply upload to update your variation(s).&nbsp;<\/p>\n\n\n\n<p><strong>The second option<\/strong> just makes the process we just described above much more streamlined and easier. Just follow the steps to generate the template which you can upload to combine multiple ASINs into a single product listing.&nbsp;<\/p>\n\n\n\n<p>We highly recommend that you make use of the Variation Wizard as it makes the arduous process of making parent-child variation relationships a whole lot simpler.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adding_a_New_Variation_to_an_Existing_Parent_Listing_that_was_Created_by_Another_Seller\"><\/span>Adding a New Variation to an Existing Parent Listing that was Created by Another Seller&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You may want to add a variation to a product listing that was originally created by another seller.&nbsp;<\/p>\n\n\n\n<p><em>It\u2019s important to note that you are not allowed to add a variation to another Amazon seller\u2019s private listing if the brand of the product is not exactly the same.&nbsp;<\/em><\/p>\n\n\n\n<p><strong>Follow these steps to create a new child variation for a parent listing created by another seller:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Step 1: <\/strong>Go to the product details page of the existing parent item and find its ASIN.&nbsp;<\/p>\n\n\n\n<p><strong>Step 2: <\/strong>Within your inventory file template, enter the new child ASINs details regularly as we described above.&nbsp;<\/p>\n\n\n\n<p><strong>Step 3: <\/strong>Add the parent item (originally created by another seller) and fill in the appropriate fields to reflect the variation theme of the child item.&nbsp;<\/p>\n\n\n\n<p><strong>When editing the parent item row, keep the following things in mind:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You can leave the \u201cproduct SKU\u201d field for the parent item blank.&nbsp;<\/li><li>You need to specify the parent ASIN in the \u201cProduct ID\u201d field.&nbsp;<\/li><li>In the \u201cProduct ID Type\u201d field, you need to enter \u201cASIN\u201d. Once you do this, your new child item will now be associated within the existing parent item through its ASIN.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Step 4: <\/strong>In the \u201cUpdate\/Delete\u201d column for the parent item, enter \u201cUpdate\u201d.&nbsp;<\/p>\n\n\n\n<p><strong>Step 5: <\/strong>In the \u201cUpdate\/Delete\u201d column for the new child item, enter \u201cPartialUpdate\u201d if you already have the child SKU existing within your inventory.&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t have the child SKU already existing within your inventory, then you should write \u201cUpdate\u201d in the \u201cUpdate\/Delete\u201d column.&nbsp;<\/p>\n\n\n\n<p><strong>Step 6: <\/strong>Upload the template file and ensure any errors that come up are fixed.&nbsp;<\/p>\n\n\n\n<p>how to edit amazon listing search results beauty categories display child listing<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Variation_Listings\"><\/span>The&nbsp; Benefits of Variation Listings&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You may be wondering why you need to go through the trouble of creating variations in the first place.&nbsp;<\/p>\n\n\n\n<p>Can\u2019t you just have different product pages for the different variations of the same product?&nbsp;<\/p>\n\n\n\n<p>Well, it turns out that listing variations on Amazon have a number of well-documented benefits. Some of these are:&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increase_in_Conversions\"><\/span>Increase in Conversions&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It increases conversions because customers have multiple options in terms of sizes, colors, dimensions, flavors, etc. all available to them on the same page.&nbsp;<\/p>\n\n\n\n<p>They don\u2019t have to go to different product detail pages to read about the details of your variations. This reduces customer frustration and thus, increases conversions.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increases_Reach_for_Each_Child_ASIN\"><\/span>Increases Reach for Each Child ASIN&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Of course, this is fairly self-explanatory.&nbsp;<\/p>\n\n\n\n<p>If all of your child listings are available to the customer on the same page, there\u2019s a much higher chance that they will see a variation that they like and would want to buy.&nbsp;<\/p>\n\n\n\n<p>On the other hand, if you had multiple product detail pages for each variation, chances are that customers may never even discover the variation they like.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combined_Reviews\"><\/span>Combined Reviews&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The reviews that customers leave for each variation will be combined underneath the parent listing.&nbsp;<\/p>\n\n\n\n<p>This is especially powerful when you\u2019re adding a new child to the listing.&nbsp;<\/p>\n\n\n\n<p>how to edit amazon listing search results beauty categories display child listing<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up%E2%80%A6\"><\/span>Wrapping Things Up\u2026&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adding product variations to create a single product detail page can get tricky but trust us when we say it\u2019s worth it.&nbsp;<\/p>\n\n\n\n<p>Not only does it increase sales and improve the customers\u2019 experience but you can also use it to boost the sales of new child listings by riding off the back of reviews of existing child variations.&nbsp;<\/p>\n\n\n\n<p>Furthermore, making use of the Variation Wizard makes the seemingly complex process a whole lot easier too.&nbsp;<\/p>\n\n\n\n<p>What do you think of Amazon variation listings? Let us know in the comments below.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post goes over what VARIATIONS in AMAZON PRODUCT LISTINGS ARE as well as the many ways you can add them for your PRODUCTS. Before starting, you must&#8230;<\/p>\n","protected":false},"author":5,"featured_media":2533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[361,362,363,364,365,366,367,368,369],"class_list":["post-2531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","tag-add-a-variation-to-an-existing-amazon-listing","tag-listing-variation","tag-add-variations-on-amazon","tag-creating-a-variation-listing-using-an-inventory-file","tag-tips-for-using-inventory-file-templates","tag-combining-two-asins-to-create-a-single-variation-listing","tag-add-variations-or-update-an-existing-variation-using-the-variation-wizard","tag-adding-a-new-variation-to-an-existing-parent-listing-that-was-created-by-another-seller","tag-the-benefits-of-variation-listings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Add a Variation to an Existing Amazon Listing - Guide<\/title>\n<meta name=\"description\" content=\"This post goes over what VARIATIONS in AMAZON PRODUCT LISTINGS ARE as well as the many ways you can add them for your PRODUCTS. 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