{"id":1561,"date":"2026-05-21T14:19:44","date_gmt":"2026-05-21T11:19:44","guid":{"rendered":"https:\/\/blog.rebatekey.com\/?p=1561"},"modified":"2026-05-21T14:19:44","modified_gmt":"2026-05-21T11:19:44","slug":"instacart-vs-amazon-fresh-which-is-better","status":"publish","type":"post","link":"https:\/\/rebatekey.com\/blog\/instacart-vs-amazon-fresh-which-is-better\/","title":{"rendered":"Instacart vs Amazon Fresh: Which is Better?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1090f0e7082\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1090f0e7082\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rebatekey.com\/blog\/instacart-vs-amazon-fresh-which-is-better\/#Everything_to_Know_About_Instacart\" >Everything to Know About Instacart&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rebatekey.com\/blog\/instacart-vs-amazon-fresh-which-is-better\/#Instacart_Cost\" >Instacart Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rebatekey.com\/blog\/instacart-vs-amazon-fresh-which-is-better\/#Instacart_Availability\" >Instacart Availability&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rebatekey.com\/blog\/instacart-vs-amazon-fresh-which-is-better\/#Instacart_Delivery\" >Instacart Delivery&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rebatekey.com\/blog\/instacart-vs-amazon-fresh-which-is-better\/#How_Consumer_Friendly_is_Instacart\" >How Consumer Friendly is Instacart?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rebatekey.com\/blog\/instacart-vs-amazon-fresh-which-is-better\/#Everything_to_Know_About_Amazon_Fresh\" >Everything to Know About Amazon Fresh&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rebatekey.com\/blog\/instacart-vs-amazon-fresh-which-is-better\/#Amazon_Fresh_Cost\" >Amazon Fresh Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rebatekey.com\/blog\/instacart-vs-amazon-fresh-which-is-better\/#Amazon_Fresh_Availability\" >Amazon Fresh Availability&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rebatekey.com\/blog\/instacart-vs-amazon-fresh-which-is-better\/#Amazon_Fresh_Delivery\" >Amazon Fresh Delivery&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rebatekey.com\/blog\/instacart-vs-amazon-fresh-which-is-better\/#How_Consumer_Friendly_is_Amazon_Fresh\" >How Consumer Friendly is Amazon Fresh?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rebatekey.com\/blog\/instacart-vs-amazon-fresh-which-is-better\/#Deciding_Between_Instacart_vs_Amazon_Fresh\" >Deciding Between Instacart vs Amazon Fresh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rebatekey.com\/blog\/instacart-vs-amazon-fresh-which-is-better\/#Shop_Smarter_with_RebateKey\" >Shop Smarter with RebateKey&nbsp;&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Shopping for your weekly or monthly grocery haul from the comfort of your couch and having these items delivered to your doorstep is maybe one of the most practical modern conveniences society has developed\u2014not to mention the most time-saving and just plain <em>cool<\/em>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re a working mom on the go or a college student who needs to devote every spare minute to studying, there\u2019s no denying that grocery delivery services like Instacart and Amazon Fresh make our lives so much easier. If you happen to also be a pet parent, be sure to check out our blog post comparing <a href=\"https:\/\/blog.rebatekey.com\/chewy-vs-amazon-which-is-better\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chewy vs Amazon<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But which service is best: Instacart or Amazon Fresh?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below, we\u2019ll outline all the details of using Instacart vs Amazon Fresh, from the perks you get with both to the different fees you\u2019ll face. Read on.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"410\" src=\"https:\/\/blog.rebatekey.com\/wp-content\/uploads\/2021\/07\/shutterstock_1690335304-616x410.jpg\" alt=\"\" class=\"wp-image-1563\" srcset=\"https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1690335304-616x410.jpg 616w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1690335304-768x511.jpg 768w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1690335304-225x150.jpg 225w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1690335304.jpg 1000w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Everything_to_Know_About_Instacart\"><\/span>Everything to Know About Instacart&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2012, Instacart is a grocery delivery service that partners with a smattering of grocery store chains including Aldi, Costco, Kroger, Publix, and Sam\u2019s Club, as well as smaller, local grocers and shops.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, we\u2019ll break down the basics of Instacart:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cost&nbsp;<\/li><li>Availability<\/li><li>Delivery<\/li><li>Consumer Friendliness&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instacart_Cost\"><\/span>Instacart Cost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the price of your groceries, you\u2019ll be paying one or more fees to Instacart for the cost of using their service.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instacart delivery fees start at $3.99 for same-day delivery of orders of $35 or more. All delivery orders must meet a minimum of $10.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other delivery fees may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>One-hour delivery fee<\/li><li>Fee for deliveries under $35&nbsp;<\/li><li>Club store delivery fee&nbsp;<\/li><li>Heavy fee \u2014 applies to cases of beverages and pet food; fee is applied if total combined weight is above 50 pounds<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Instacart also charges service fees.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The service fee, according to Instacart, \u201chelps support the Instacart platform and covers a broad range of operations costs including shopper operations, insurance, background checks, and customer support.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The price of the service fee varies depending on your location and the number and type of items in your cart. Additional service fees include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Long-distance fee if you are located 30-60 minutes away from the retailer&nbsp;<\/li><li>Alcohol service fee&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Instacart Express Members will pay a reduced service fee, and there is no fee associated with pickup orders.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tip your Instacart shopper receives is not included in any fees, so you\u2019ll want to be sure to do this separately.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instacart_Availability\"><\/span>Instacart Availability&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instacart is available in many cities across the U.S. and Canada, but some rural areas may not have access to this service yet. You can check if Instacart is available to you by visiting their locations page <a href=\"https:\/\/www.instacart.com\/grocery-delivery\" target=\"_blank\" rel=\"noreferrer noopener\">online<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instacart_Delivery\"><\/span>Instacart Delivery&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With Instacart, you can schedule your delivery window up to two weeks in advance, and you can get same-day delivery in two hours. The hours of delivery depend entirely on which store you\u2019re ordering from.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Consumer_Friendly_is_Instacart\"><\/span>How Consumer Friendly is Instacart?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instacart does not require a membership, which may be a boon for many buyers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is a subscription option for frequent Instacart users called Instacart Express which is available for $9.99 a month or $99 a year. This option offers free delivery on orders over $35 and reduced service fees.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the downside, items purchased through Instacart may be more expensive than if they were purchased directly from the store. The perks of convenience may outweigh this negative for many shoppers, though.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instacart also gives shoppers access to a variety of stores. Depending on your location, you may be able to order from big-name grocery chains, plus specialty shops, convenience stores, pet stores, pharmacies, and more.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"410\" src=\"https:\/\/blog.rebatekey.com\/wp-content\/uploads\/2021\/07\/shutterstock_1699118440-615x410.jpg\" alt=\"\" class=\"wp-image-1562\" srcset=\"https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1699118440-615x410.jpg 615w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1699118440-768x512.jpg 768w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1699118440-225x150.jpg 225w, https:\/\/rebatekey.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1699118440.jpg 1000w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Everything_to_Know_About_Amazon_Fresh\"><\/span>Everything to Know About Amazon Fresh&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Fresh is a grocery shopping delivery service available to Amazon Prime members that was first launched in 2007. Amazon Fresh sources from Whole Foods stores as well as from local Amazon warehouses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s break down the basics of Amazon Fresh:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cost&nbsp;<\/li><li>Availability<\/li><li>Delivery<\/li><li>User Friendliness&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Fresh_Cost\"><\/span>Amazon Fresh Cost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike Instacart, this grocery delivery service is a bit more exclusive. Only Amazon Prime members can use Amazon Fresh\u2014an Amazon Prime membership is about $13 a month, $119 a year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re a Prime Member, there\u2019s no additional subscription fee to grocery shop, though you may need to pay a delivery fee. Orders under $35 will have a delivery fee up to $10 tacked on, while orders over $35 have no delivery charge.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an Amazon customer, you may be interested in our blog posts explaining <a href=\"https:\/\/blog.rebatekey.com\/how-to-find-amazon-promo-codes\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to find Amazon promo codes<\/a>, <a href=\"https:\/\/blog.rebatekey.com\/how-to-add-promo-codes-on-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to add promo codes on Amazon<\/a>, and <a href=\"https:\/\/blog.rebatekey.com\/how-to-cancel-subscribe-and-save-on-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to save money on Amazon<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Fresh_Availability\"><\/span>Amazon Fresh Availability&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Fresh is only available for Amazon Prime members in select cities. To see if you are in the Amazon Fresh service range, enter your zip code in the Amazon Fresh <a href=\"https:\/\/www.amazon.com\/alm\/storefront?almBrandId=QW1hem9uIEZyZXNo\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Fresh_Delivery\"><\/span>Amazon Fresh Delivery&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With Amazon Fresh, you can choose the day and time you want your order to be delivered. You can also choose same-day delivery and have an order be delivered within two hours with no delivery fee.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike the Instacart app, you can only schedule your order up to a few days in advance, not two weeks.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Consumer_Friendly_is_Amazon_Fresh\"><\/span>How Consumer Friendly is Amazon Fresh?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on where you live, you may be able to take advantage of Key by Amazon, which allows your Amazon Fresh personal shopper access to your garage so your groceries can sit safe even if you&#8217;re not at home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also cancel or add items to your Amazon fresh order up until the shopper begins to fulfill your order, with no additional fees.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deciding_Between_Instacart_vs_Amazon_Fresh\"><\/span>Deciding Between Instacart vs Amazon Fresh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Popular grocery delivery services Instacart and Amazon Fresh both have pros and cons. Choosing which online grocery delivery service is best for you really depends on where you live, what kind of products you\u2019re looking to buy, and whether or not you\u2019re an Amazon Prime member.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, if you frequently shop from a variety of stores (like Publix, Walgreens, and Costco) for your groceries and household essentials,&nbsp; Instacart may be the service that makes the most sense for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, if you are already an Amazon Prime member and like the idea of having no delivery fee (for orders over $35) for your local grocery store items, Amazon Fresh could be calling your name.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shop_Smarter_with_RebateKey\"><\/span>Shop Smarter with RebateKey&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/rebatekey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RebateKey<\/a>, like online grocery delivery services, is looking to make shopping for the things you want easier and more affordable. Savvy shoppers use RebateKey to get up to 100% cash back on top-selling brands and products, without the hassle of a mail-in rebate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With RebateKey, all transactions take place from the comfort of your home. Ready to start saving more when you order from trusted retailers? Head to <a href=\"https:\/\/rebatekey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RebateKey.com.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sources<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.businessinsider.com\/what-is-amazon-fresh\">https:\/\/www.businessinsider.com\/what-is-amazon-fresh<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.healthline.com\/nutrition\/how-does-instacart-work\">https:\/\/www.healthline.com\/nutrition\/how-does-instacart-work<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instacart.com\/help\/section\/360007902791\/360039164252\">https:\/\/www.instacart.com\/help\/section\/360007902791\/360039164252<\/a><br><br><a href=\"https:\/\/www.thekitchn.com\/instacart-amazonfresh-price-comparison-22961338\">https:\/\/www.thekitchn.com\/instacart-amazonfresh-price-comparison-22961338<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopping for your weekly or monthly grocery haul from the comfort of your couch and having these items delivered to your doorstep is maybe one of the most practical modern&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-1561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","category-amazon-sellers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instacart vs Amazon Fresh | RebateKey<\/title>\n<meta name=\"description\" content=\"Below, we\u2019ll outline all the details of using Instacart vs Amazon Fresh, from the perks you get with both to the different fees you\u2019ll face. 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