{"id":1087,"date":"2026-06-20T08:50:22","date_gmt":"2026-06-20T05:50:22","guid":{"rendered":"https:\/\/blog.rebatekey.com\/ebay-vs-amazon-seller-guide-comparison\/"},"modified":"2026-06-20T08:50:22","modified_gmt":"2026-06-20T05:50:22","slug":"ebay-vs-amazon-seller-guide-comparison","status":"publish","type":"post","link":"https:\/\/rebatekey.com\/blog\/ebay-vs-amazon-seller-guide-comparison\/","title":{"rendered":"eBay vs Amazon: Seller Guide Comparison"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a41e41bdd033\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a41e41bdd033\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rebatekey.com\/blog\/ebay-vs-amazon-seller-guide-comparison\/#Who_Can_Sell_on_Amazon_vs_eBay\" >Who Can Sell on Amazon vs eBay<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rebatekey.com\/blog\/ebay-vs-amazon-seller-guide-comparison\/#Amazon_Seller_Criteria\" >Amazon Seller Criteria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rebatekey.com\/blog\/ebay-vs-amazon-seller-guide-comparison\/#eBay_Seller_Criteria\" >eBay Seller Criteria<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rebatekey.com\/blog\/ebay-vs-amazon-seller-guide-comparison\/#eBay_vs_Amazon_Seller_Fees\" >eBay vs Amazon Seller Fees<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rebatekey.com\/blog\/ebay-vs-amazon-seller-guide-comparison\/#Amazon_Selling_Fees\" >Amazon Selling Fees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rebatekey.com\/blog\/ebay-vs-amazon-seller-guide-comparison\/#eBay_Selling_Fees\" >eBay Selling Fees<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rebatekey.com\/blog\/ebay-vs-amazon-seller-guide-comparison\/#eBay_vs_Amazon_Marketplace\" >eBay vs Amazon Marketplace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rebatekey.com\/blog\/ebay-vs-amazon-seller-guide-comparison\/#Is_it_Better_to_Sell_on_eBay_or_Amazon\" >Is it Better to Sell on eBay or Amazon?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rebatekey.com\/blog\/ebay-vs-amazon-seller-guide-comparison\/#Sell_Smarter_with_RebateKey\" >Sell Smarter with RebateKey<\/a><\/li><\/ul><\/nav><\/div>\n<p>The days of throwing a yard sale to rid your home of unwanted items have come and gone. With the invention of online buying came the equal and opposite reaction of online selling. The internet has given regular people the opportunity to become experienced sellers with just the click of a button. From awesome <a href=\"https:\/\/rebatekey.com\/ebay\">eBay deals<\/a> to <a href=\"https:\/\/rebatekey.com\/amazon\">Amazon rebate<\/a> programs, it\u2019s hard not to wonder how to get involved to sell more products.<\/p>\n<p>Of course, the early days of online selling began on eBay. eBay\u2019s platform was the first of its kind in terms of allowing people to connect and barter over items\u2014no matter where they were in the world.<\/p>\n<p>Twenty-five years after eBay\u2019s birth, many other companies have joined the digital marketplace game. One of eBay\u2019s biggest competitors is possibly the biggest name in ecommerce today: Amazon.<\/p>\n<p>If you\u2019re looking to start selling goods online, you may be wondering <em>is it better to sell on eBay or Amazon<\/em>? If you are a handmade seller, we suggest checking our amazon handmade vs etsy comparison guide. If you aren\u2019t, Amazon and eBay are the right platforms. There are many key differences between these two platforms, particularly for sellers. To understand the pros and cons of eBay vs Amazon, read on for the ultimate seller guide comparison!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_Can_Sell_on_Amazon_vs_eBay\"><\/span>Who Can Sell on Amazon vs eBay<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest differences between these two sites lies in their seller criteria. In order to be an eligible seller, each website has its own standard for what you must provide prior to approval.<\/p>\n<p>Here are the major differences:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amazon_Seller_Criteria\"><\/span>Amazon Seller Criteria<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/blog.rebatekey.com\/storage\/app\/media\/cropped-images\/ebay%20vs%20amazon%201-0-0-0-0-1601477628.jpg\" alt=\"\"><\/p>\n<p>Amazon has allowed third-party sellers to use their platform since 1999. These sellers have grown in numbers over recent years, and currently make up a large portion of Amazon\u2019s marketplace. To become a seller on Amazon, you\u2019re required to register under one of two plans.<\/p>\n<ul>\n<li><strong>Individual<\/strong> \u2013 To qualify for the Individual plan, you need to sell under 40 items a month. Individual sellers can sell a variety of items, and don\u2019t necessarily need a well-defined business to begin selling. This is the best plan to choose for small-scope entrepreneurs looking for an extra source of income.<\/li>\n<li><strong>Professional<\/strong> \u2013  The Professional plan may be what more Amazon users are familiar with. This plan covers larger-scale businesses that sell a particular brand of goods. To qualify for this plan, you\u2019ll need to pass the 40 item per month threshold. This plan is also best for a professional seller who uses advanced selling programs, including Amazon\u2019s Launchpad tool (which helps small businesses with clear potential increase their visibility).<\/li>\n<\/ul>\n<p>Amazon online marketplace sellers, under either plan, must have access to the following in order to be verified:<\/p>\n<ul>\n<li>Their bank account and routing number<\/li>\n<li>A government issued ID<\/li>\n<li>Tax information<\/li>\n<li>A valid credit card<\/li>\n<li>A reachable phone number<\/li>\n<\/ul>\n<p>In addition to general criteria, Amazon sellers must also meet a high level of customer service and product quality in order to remain part of the marketplace. Amazon takes customer satisfaction seriously, and their third party sellers are required to uphold the same standards as the rest of the company. These standards are measured as follows:<\/p>\n<ul>\n<li><strong>Order defect rate<\/strong> \u2013 This is the number Amazon uses to determine your quality of customer service. Incorrect or damaged orders, and poor treatment of customers, can raise this number to dangerous levels and risk your seller status. To keep yourself on good terms as a seller, you\u2019ll need to keep your order defect rate at 1% or lower.<\/li>\n<li><strong>Cancel rate<\/strong> \u2013 Another number Amazon keeps track of is the amount of purchases that are canceled by the seller, post payment and prior to shipment. In order to keep your seller status safe, you must keep your cancel rate under 2.5%.<\/li>\n<li><strong>Late shipment rate<\/strong> \u2013 Amazon also closely watches what percentage of a seller\u2019s shipments go out late. With patented two-day shipping on their prime products, Amazon doesn\u2019t want their third-party sellers lowering their standard for quick delivery. While you don\u2019t need to ship as fast as Amazon prime items, it\u2019s important that you\u2019re honest with customers about delivery dates. To remain an eligible seller, you\u2019ll need to keep your late shipment percentage under 4%.<\/li>\n<\/ul>\n<p>If you meet all of this criteria, and you\u2019re looking to sell on the Amazon platform, then you should be all set to sign up. However, if these standards don\u2019t work for you, it may be helpful to check out the eBay seller criteria, instead.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"eBay_Seller_Criteria\"><\/span>eBay Seller Criteria<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/blog.rebatekey.com\/storage\/app\/media\/cropped-images\/ebay%20vs%20amazon%202-0-0-0-0-1601477718.jpg\" alt=\"\"><\/p>\n<p>If you\u2019re a small seller, simply looking to sell one or two items you have lying around the house, eBay is the way to go. To list a single item on eBay, all you need to do is:<\/p>\n<ul>\n<li>Sign up for an eBay account with your email<\/li>\n<li>Create your listing with a description and photo<\/li>\n<li>Select shipping options<\/li>\n<li>Add a viable payment method<\/li>\n<\/ul>\n<p>These steps can be easily accomplished by most internet users. The standards for selling something on eBay are far less restrictive than Amazon. This is because eBay\u2019s platform was created to allow the average person to sell their items to the potential buyers.<\/p>\n<p>eBay\u2019s selling options don\u2019t stop at the basics, however. It is possible to achieve an established business on eBay, similar to sellers on Amazon. eBay breaks down their frequent sellers into three categories:<\/p>\n<ul>\n<li><strong>Top Rated<\/strong> \u2013 Top Rated Sellers receive more visibility on eBay\u2019s platform, a Top Rated seal of approval on their listings, and in some cases a 10% discount on final value fees. To become one of eBay\u2019s Top Rated sellers, you\u2019ll need to meet several qualifications:\n<ul>\n<li>Have an active eBay account for 90 days or more<\/li>\n<li>You\u2019ve sold less than 0.5% of products delivered with defects<\/li>\n<li>Less than 3% of your products arrived late to the buyer<\/li>\n<li>You\u2019ve had 100 or more transactions, and at least $1,000 in sales, over one year<\/li>\n<\/ul>\n<\/li>\n<li><strong>Above Standard<\/strong> \u2013 Sellers who are classified as above standard meet the basic criteria for eBay\u2019s selling practices. This includes:\n<ul>\n<li>Less than 2% of your products have been delivered with defects<\/li>\n<li>Less than 7% of shipments have been received late by the buyer<\/li>\n<li>Less than 2% of transactions have been cancelled due to low stock<\/li>\n<li>You receive adequate reviews from buyers<\/li>\n<\/ul>\n<\/li>\n<li><strong>Below Standard<\/strong> \u2013 If you\u2019re not meeting one or more of the requirements listed in the Above Standard category, you will be downgraded to the Below Standard classification. This means your listings will be harder to find on eBay\u2019s website.<\/li>\n<\/ul>\n<p>While becoming an eBay seller account has significantly less requirements than Amazon, it does not mean that eBay takes their sellers less seriously. Through this categorization system, eBay ensures that customers know who they\u2019re buying from, and gives sellers incentive to work hard and provide high quality service to receive the benefits of becoming an Above Standard or Top Rated Seller.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"eBay_vs_Amazon_Seller_Fees\"><\/span>eBay vs Amazon Seller Fees<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another factor that sets eBay and Amazon apart are the fees each company applies to their sellers. As with many other business ventures, you need to spend a little money in order to make money as an ecommerce entrepreneur. If you\u2019re looking to become a seller, but you\u2019re wary of high selling fees, you\u2019ll need to know which company is more affordable to use.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amazon_Selling_Fees\"><\/span>Amazon Selling Fees<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As previously stated, Amazon has two seller plans. Besides the eligibility requirements, another major difference between these two packages is the amount of fees involved.<\/p>\n<ul>\n<li><strong>Individual<\/strong> \u2013 The Individual plan does not require a flat monthly rate, but rather a per-item fee for each sale you make. This fee is 99 cents per item. If you\u2019re adhering to the 40 items per month limit, the costs shouldn\u2019t add up to much.<\/li>\n<li><strong>Professional<\/strong> \u2013 The Professional plan comes at a greater cost of $39.99 per month, with no per-item fee. This flat rate is a bit higher, but if you\u2019re selling more than 40 items per month it shouldn\u2019t make too much of a dent in your earnings.<\/li>\n<\/ul>\n<p>In addition to these service fees, Amazon sellers also have to pay a final value fee on every transaction, which is 15%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"eBay_Selling_Fees\"><\/span>eBay Selling Fees<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>eBay\u2019s fees are a little different. Due to the fact that most people can become eBay sellers, there are no plans that you need to pay for to keep your eBay account. Instead, the fees eBay charges sellers are broken up into two categories:<\/p>\n<ul>\n<li><strong>Insertion fee<\/strong> \u2013 This is the fee sellers pay to list their item on eBay\u2019s platform. Fortunately, eBay gives sellers 200 free listings each month. Only once you\u2019ve reached the 200 listing limit will you need to start paying insertion fees. These extra listing fees are low, at a cost of 35 cents per item.\n<ul>\n<li>Some items exist outside this typical insertion fee, depending on size, weight, and price.<\/li>\n<li>Large items, such as heavy machinery, printing presses, and vehicles come with a higher insertion fee of $20.<\/li>\n<li>Some musical instruments and athletic shoes that are priced above $100 have no insertion fee.<\/li>\n<li>While the ins and outs are a bit complicated, the bottom line is that eBay offers more affordable options for listing your items.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Final value fees<\/strong> \u2013 Like Amazon, final value fees are applied to completed transactions as well. For eBay, these fees are dependent on the seller\u2019s shipping method of choice. Final value fee percentages differ depending on the listing category.\n<ul>\n<li>For most items, the standard fee of 10% (with a maximum cap at $750) will be applied.<\/li>\n<li>Books, DVDs, and CDs are subject to a 12% final value fee.<\/li>\n<li>Heavy machinery and vehicles, due to their high value, have a much lower fee of 2%.<\/li>\n<li>Guitars and basses have a 3.5% fee, with a maximum cap at $350.<\/li>\n<li>Athletic shoes costing $100 or more have a 0% final value fee, or a 10% fee if under $100.<\/li>\n<li>If you offer customers several methods of shipping, with various prices, the final value fee will be calculated based on the cheapest shipping option.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>While the seller fees on eBay may be a bit more complicated, they are ultimately going to be more affordable for most sellers. If you\u2019re looking to list items and avoid large fees, eBay is most likely the more profitable option.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"eBay_vs_Amazon_Marketplace\"><\/span>eBay vs Amazon Marketplace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you\u2019re familiar with many of the technical elements of selling on eBay and Amazon, it\u2019s time to examine the general differences between the two digital marketplaces.<\/p>\n<p>The key factors that separate eBay and Amazon\u2019s ecommerce platforms can be split into a few categories:<\/p>\n<ul>\n<li><strong>Products<\/strong> \u2013 In terms of listings, Amazon\u2019s system of categorizing products is stricter than eBay. Amazon allows sellers to pick from approximately 40 different categories of merchandise. While this may seem vast, there\u2019s a chance that sellers with a more niche inventory may struggle with categorizing their products.<\/li>\n<\/ul>\n<p>On eBay, sellers have the option to either categorize their product, or list it outside of the premade categories. This is most likely because eBay is known for having more unique items that attract enthusiasts and collectors, while Amazon is typically geared toward the average consumer looking to buy commonly available products.<\/p>\n<ul>\n<li><strong>Visibility<\/strong> \u2013 With so many Amazon search results sourced directly from Amazon manufacturers, it can be difficult for third-party sellers to gain visibility. It may be particularly hard to gain traction in terms of sales if you\u2019re choosing to use Amazon, especially sellers who have an Individual account, rather than a Professional one.<\/li>\n<\/ul>\n<p>eBay, on the other hand, is a bit easier for small businesses to navigate. Due to the fact that eBay\u2019s platform is almost entirely made up of regular people, with much fewer established businesses and stores than Amazon, it\u2019s more likely that your listing will appear higher up on eBay\u2019s search page than on Amazon.<\/p>\n<ul>\n<li><strong>Payment methods<\/strong> \u2013 The way Amazon and eBay allow sellers to receive payments is another way the two sites differ. eBay offers a wider variety of payment options, including PayPal, credit, and debit. This money goes directly to the seller from the customer, without eBay acting as much of a middleman.<\/li>\n<\/ul>\n<p>Amazon, on the other hand, plays a greater role in the transaction process between merchant and buyer. When you purchase an item from a third-party seller on Amazon\u2019s website, the money actually goes directly to Amazon. This money is then deposited into sellers\u2019 accounts twice a month. While this makes Amazon\u2019s payment process a bit more secure, it can be a lot of extra work for people only looking to sell a small amount of items.<\/p>\n<ul>\n<li><strong>Popularity<\/strong> \u2013 While eBay reigned king in the early years of online bartering, it\u2019s important to note that Amazon has gained significant popularity in recent years. In terms of accessibility, it\u2019s more likely that a larger percentage of modern customers will have Amazon accounts, and be perusing Amazon\u2019s marketplace, than eBay.<\/li>\n<\/ul>\n<p>eBay also has the added factor of bidding on items, which can be a bit intimidating for some online shoppers. While not every listing on eBay requires bidding, the technique doesn\u2019t exist on Amazon at all. These are important factors to keep in mind when deciding which company to use.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_it_Better_to_Sell_on_eBay_or_Amazon\"><\/span>Is it Better to Sell on eBay or Amazon?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After learning everything there is to know about eBay and Amazon\u2019s unique online shopping platforms, you still may find yourself asking: <em>which is better, Amazon or eBay?<\/em><\/p>\n<p>The bottom line is this\u2014it depends on what you\u2019re selling. For small-scope sellers looking to earn some extra cash, enthusiasts trying to slim down their collection of unique items, or simply a person looking to sell one individual item: <strong>eBay is the clear winner<\/strong>.<\/p>\n<p>If you\u2019re a small business owner who wants to increase sales, or you find comfort in the trustworthy practices and protections of a large parent company: <strong>Amazon is the clear choice<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sell_Smarter_with_RebateKey\"><\/span>Sell Smarter with RebateKey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For sellers from either site looking to boost the visibility of their listings, don\u2019t forget to use <a href=\"https:\/\/rebatekey.com\/\">RebateKey<\/a>! RebateKey is the hub for all things shopping, savings, and deals. Users can post their listings on the website to advertise their products to other users and boost listing rankings.<\/p>\n<p>Happy selling!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to selling products, eBay and Amazon reign supreme. To understand the pros and cons of each, read on for our seller guide!<\/p>\n","protected":false},"author":1,"featured_media":334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[12,14],"class_list":["post-1087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","category-amazon-sellers","tag-tips-tricks","tag-amazon-sellers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eBay vs Amazon: Seller Guide Comparison - A Guide on How to Find the Best Amazon Coupons and Rebates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rebatekey.com\/blog\/ebay-vs-amazon-seller-guide-comparison\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eBay vs Amazon: Seller Guide Comparison - A Guide on How to Find the Best Amazon Coupons and Rebates\" \/>\n<meta property=\"og:description\" content=\"When it comes to selling products, eBay and Amazon reign supreme. 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